Our Process

Getting started with video is much easier than you think. The only thing you need to really bring to the table is your core message. What is the goal of your video? We have a variety of styles and formats to work with, and can help you choose the best one for your unique message.  To help get your project started, we will advise you on the following elements to consider…

Identifying Your “Yeti” aka Your Objective or Story

  • What is your goal or purpose for the video?
  • Who is your target audience?
  • What is the “ah-ha” moment of the video or the one take-away?

Bringing Your “Yeti” Into Focus

  • Content & Style:  Interview, Documentary, Customer Testimonials, Live Events, Training or Instructional, Animation, Motion Graphics, Whiteboard Animation, Green Screen,  Voiceover, Single  Camera, Multi-Camera, and More.
  • Location: Options include on-location in your environment, studio space, or custom scouted locations.
  • Talent: If there is on-camera talent, will they be in-house employees, customers, or hired actors? How many people will be speaking on camera at once?
  • Length: Do you have a length requirement or goal for the video? Remember, shorter is usually more effective on the web.
  • Scripting: We provide scripting from creative shorts to narratives to interview prompts or can help guide you to achieve the right content for your purpose.
  • Visual Content: Are the any visual assets (ex. existing video, still pictures) that you will be providing?
  • Distribution: Where will the video be played (YouTube, Vimeo, Website, DVD, Live Event)?