Why Video?

A compelling reason to add video to your marketing mix is the fact that it’s easy to digest content. Viewers don’t have to read lengthy web copy or blogs to understand what your organization is all about. Video is concise, straightforward, and explains information with ease.

That being said, there is a distinct difference between “free-form” video and a professionally produced and edited piece of marketing content. Smart phones and tablets make it easier than ever for anyone to record and upload videos to the web instantly. However, while we love creativity and believe people can and should experiment with this medium, there is a universe of difference between recording something on your smartphone and viewing a smooth, polished, and goal-centric video made with care by professionals.

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