---
title: The Pillars of Smart Video
description: What makes a video effective? Let's take a look at how strategy, creative, and video production come together to get results.
---

[Spotted Yeti Blog ](https://www.spottedyeti.com/blog)

# [The Pillars of Smart Video](https://www.spottedyeti.com/blog/the-three-pillars-of-a-smart-video-agency)

 Written by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan) | Dec 18, 2019 8:39:38 PM

You want to produce a video. Maybe you have an idea and need help with execution. Maybe you need help developing that idea. Once you have a video, what do you do with it? Some will have you believe   
“if you film it, they will come,” but there’s more to creating an *effective* video; that’s why smart video is all about results. Let's take a look at how strategy, creative, and video production come together to get results.

###### Strategy

New platforms, screen sizes, skip buttons, silent mode, scrolling, and attention spans are monkey wrenches in today’s video content delivery. The days of a captive audience are behind us. The good news: the data to reach and engage your audience exists and is accessible. A consistent video content strategy and understanding when, where, and how to post your video is vital to a successful video campaign.

###### Creative

The creative process is a journey: leveraging your brand, identifying your audience, and aligning with your goals. It takes the best ideas from whiteboard to concept. The right video agency is an [extension of your marketing team](https://www.spottedyeti.com/blog/should-you-produce-video-in-house-or-outsource); they get you, your message, and can deliver a feeling that moves your target audience toward your goal.

###### Video Production

Video quality is a commodity. A [smart phone can shoot](https://youtu.be/cM8DcCoZulw) beautiful videos, however, a story is more than the camera; it's the right script, blocking, angle, movement, color, location, light, and sound all perfectly executed by a team of professionals. Partnering with a video agency that understands how to scale up or down to best tell a story is crucial and can bring value to a consistent video content strategy.

At Spotted Yeti Media, we consider ourselves a Smart Video Agency because [our team](https://www.spottedyeti.com/our-team-0) of creatives and business savvy producers know how to deliver an effective and creative message as part of a larger mixed channel video content strategy. Where ever you are at in your video marketing journey, let us help "show the world you exist". 

[View full post](https://www.spottedyeti.com/blog/the-three-pillars-of-a-smart-video-agency)

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