--- title: Spotted Yeti Blog | Video Marketing (3) description: Video Marketing | Spotted Yeti Media Video Production Cincinnati Ohio Blog (3) --- [![spottedyetimedia_WhiteBlue](https://www.spottedyeti.com/hs-fs/hubfs/SY%20Logos/Updated%20Logo%202019/spottedyetimedia_WhiteBlue.png?width=3172&name=spottedyetimedia_WhiteBlue.png "spottedyetimedia_WhiteBlue")](https://www.spottedyeti.com) [![Spotted Yeti Media Video Production Cincinnati Primary Logo](https://www.spottedyeti.com/hs-fs/hubfs/SY%20Logos/Updated%20Logo%202019/Spotted%20Yeti%20Media%20Video%20Production%20Cincinnati%20Primary%20Logo.png?width=3172&name=Spotted%20Yeti%20Media%20Video%20Production%20Cincinnati%20Primary%20Logo.png "Spotted Yeti Media Video Production Cincinnati Primary Logo")](https://www.spottedyeti.com) ![behind-the-scenes-spotted-yeti-cinematography](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Photos/behind-the-scenes-spotted-yeti-cinematography.jpg?width=2000&height=1124&name=behind-the-scenes-spotted-yeti-cinematography.jpg "behind-the-scenes-spotted-yeti-cinematography") ## Blog ### Stories From Behind the Camera [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 8 min read #### [Planning Your Annual Video Content Calendar](https://www.spottedyeti.com/blog/annual-video-content-calendar) It happens frequently – businesses recognize the importance of video marketing – mere weeks or days before the impending need (such an event, holiday or sales season.) A hasty cell phone picture with a rushed caption posted for the online world to see is followed by lackluster engagement and conversion. Posted on January 26, 2022 by [Molly Berrens](https://www.spottedyeti.com/blog/author/molly-berrens) #### Browse by Topic - [Video Marketing (32)](https://www.spottedyeti.com/blog/topic/video-marketing) - [Video Production (22)](https://www.spottedyeti.com/blog/topic/video-production) - [Client Spotlight (8)](https://www.spottedyeti.com/blog/topic/client-spotlight) - [Behind-the-Scenes (5)](https://www.spottedyeti.com/blog/topic/behind-the-scenes) - [Just for Fun (2)](https://www.spottedyeti.com/blog/topic/just-for-fun) - [Success Stories (2)](https://www.spottedyeti.com/blog/topic/success-stories) - [BLINK (1)](https://www.spottedyeti.com/blog/topic/blink) #### More Posts [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 8 min read #### [Non-Profit Video Marketing & The Inspirational Power of Human Interest Stories](https://www.spottedyeti.com/blog/non-profit-video-marketing-with-human-interest-stories) Documentaries are my favorite genre to watch and to edit. Coincidence? Definitely not! A documentary - or a video that provides a factual record or report -is a wonderful medium to learn about the wor... November 22, 2021 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 6 min read #### [Your Videos Need Captions: Here’s How and Why](https://www.spottedyeti.com/blog/your-videos-need-captions) Social media is a regular part of our daily routine. A quick scroll while waiting for a doctor’s appointment. Catching up on a social feed while riding the bus. Killing time before a flight boards. Ma... November 15, 2021 by [Molly Berrens](https://www.spottedyeti.com/blog/author/molly-berrens) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 4 min read #### [Using Authentic Video Marketing to Build Trust with Your Audience](https://www.spottedyeti.com/blog/using-video-marketing-to-build-trust-with-your-audience) Video is more relevant than a social media post, more than a written review. It’s an intimate look at your company’s strengths and successes, and an opportunity for you to connect with customers. Vide... February 12, 2021 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 4 min read #### [Make it Smart: How Strategy Helps Video Results](https://www.spottedyeti.com/blog/makeitsmartwithvideostrategy) At Spotted Yeti Media, our tagline is “Show the World you Exist” because we want to go beyond just telling your story. We want to make sure it reaches your audience and produces results. November 20, 2020 by [Molly Berrens](https://www.spottedyeti.com/blog/author/molly-berrens) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 5 min read #### [4 Easy Ways to Save Time and Resources With Animation](https://www.spottedyeti.com/blog/4-ways-to-save-your-animator-a-headache-and-yourself-money) Animation is a powerful tool to enhance and support any video, especially now more than ever, since it can be produced remotely while social distancing. However, it can also require more man hours to ... July 23, 2020 by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 4 min read #### [Thinking Differently When Writing for Video](https://www.spottedyeti.com/blog/the-difference-in-writing-for-video-vs.-copy) Scriptwriting is a large portion of the job for the pre production team here at Spotted Yeti Media. It may be surprising that we write so many scripts when we aren’t producing blockbuster films. In re... March 6, 2020 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 4 min read #### [The Benefits of Outsourcing Video Production](https://www.spottedyeti.com/blog/the-benefits-of-outsourcing-video) If you are a marketing or communications professional for a company, you already know the value of providing regular content for your customers. It is necessary to keep them engaged and educated and k... February 21, 2020 by [Molly Berrens](https://www.spottedyeti.com/blog/author/molly-berrens) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 4 min read #### [The Importance of An Interview & Asking the Right Questions](https://www.spottedyeti.com/blog/the-importance-of-an-interview-asking-the-right-questions) To me, the term “editor” is synonymous with “storyteller” because I use unscripted interview content and turn them into stories that audiences watch to be inspired, to learn something new, or to be en... January 23, 2020 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 2 min read #### [The Pillars of Smart Video](https://www.spottedyeti.com/blog/the-three-pillars-of-a-smart-video-agency) You want to produce a video. Maybe you have an idea and need help with execution. Maybe you need help developing that idea. Once you have a video, what do you do with it? Some will have you believe “i... December 18, 2019 by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan) #### Molly Berrens Molly Berrens’ rare combination of business savvy and creative imagination is why Spotted Yeti has grown from a one-woman operation to a major force in video production in Cincinnati, Northern Kentucky, and beyond. Along with her team, Molly helps businesses and organizations harness the compelling medium of video to tell stories that will promote their products and services and inspire their audiences.  Prior to founding Spotted Yeti, Molly spent nearly a decade honing her skills in video production in the corporate, commercial, nonprofit, entertainment, and live event worlds. Molly knows that telling a story well involves more than just making a video - it’s connecting and engaging the people with whom you want to communicate. connect me : [![](https://cdn2.hubspot.net/hubfs/3842749/Icons/linkedin-1.png)](https://www.linkedin.com/in/molly-berrens-1219069/) #### Comments #### Leave Your Comments #### Related Posts ### Stay Connected [![LinkedIn](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Icons/linkedIn.png?width=31&height=31&name=linkedIn.png)](https://www.linkedin.com/company/spotted-yeti-media/) [![Facebook](https://www.spottedyeti.com/hs-fs/hubfs/spotted%20yeti%20media%20facebook.png?width=31&name=spotted%20yeti%20media%20facebook.png "spotted yeti media follow us on facebook")](https://www.facebook.com/SpottedYetiMedia/)[![Instagram](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Icons/Instagram_logo_2022.png?width=31&height=31&name=Instagram_logo_2022.png)](https://www.instagram.com/spottedyeti/) ![WBENC Certified Women's Business Enterprise](https://www.spottedyeti.com/hs-fs/hubfs/WBENC_Seal.png?width=266&height=150&name=WBENC_Seal.png "WBENC Certified Women's Business Enterprise") ### Quick Links ### Yeti Blogs ### Subscribe to Email Updates Copyright © 2026 Spotted Yeti Media