It's a new year! Or perhaps the start of your fiscal year. The coffee’s strong, the calendars are clean, and your team is ready to make this the year. But how do you align everyone’s vision, motivate action, and actually connect with your audience?
Here are 5 video concepts that act like scene setters for your best business year yet:
- “Scene One: Enter the Visionary”
Start with a cinematic kickoff. Have your CEO or team lead step into the spotlight. Think less corporate talking head, more director’s commentary. What’s the mission? What’s the mood? Use a bold location, add some cinematic lighting, and let their voice lead the story arc of the year.
Bonus Tip: A single shoot day can generate snippets for internal comms, LinkedIn, and even onboarding.
- “The Trailer: A Brand Story Remix”
New year, new storyline. If your brand video is older than your last website update, it’s time for a remake. This isn't just a refresh, it's a reintroduction. Add motion graphics, modern visuals, and a tighter narrative arc. Your audience should finish watching and know exactly who you are and why you matter.
CTI Brand Video
Think: Less “About Us,” more “Let’s Go.”
- “Coming Soon: The Product Tease”
Every great film has a trailer. Tease your next big thing! Keep it punchy, mysterious, and loaded with curiosity. The goal isn’t to tell all. It’s to get your audience waiting in line (or at least clicking “Notify Me”).
Soundtrack matters here. Music builds emotion. Use it.
- “Behind the Lens: Culture in Focus”
Want to attract talent or re-energize your team? Show—not tell—your culture. Grab candid shots from company outings, day-in-the-life footage, team interviews. Stitch together a reel that feels human, warm, and real. No forced smiles. No buzzwords.
Pro tip: BTS (Behind the Scenes) content is gold on social, especially when you let personality lead.
- “The Recap: Where We’ve Been / Where We’re Headed”
This one’s a fan favorite. Combine last year’s milestones with this year’s momentum. Add text overlays, voiceover, and some music that makes people want to high-five their laptop. It’s part gratitude, part hype, and all heart.
Consider this your annual “This is us” moment.
Final Thoughts from the Director’s Chair:
Starting the year strong isn’t about perfection, it’s about clarity, energy, and vision. Video gives you the tools to control the tone, emotion, and message. So whether you’re launching, hiring, or simply reminding the world you exist; do it with creativity and confidence.
We’re here to help you roll camera on the year ahead.