When you hire a vendor of any kind, the expectation is that you will receive a quality product or service that will bring you value. Additionally, you expect efficiency and timeliness. The vendor is, after all, an expert of their craft.

Marketing is a rapidly evolving beast. There are so many moving parts to marketing that it almost doesn’t even make sense to look at it as a single organizational function anymore. With all of the digital tools at our disposal, every employee in an organization is expected to be an ambassador for the brand, no matter the job title. The tools and trends change so quickly that it can be tough to stay on top of it, even within video marketing.

If you are a marketing or communications professional, you already know the value of providing regular content for your customers. It is necessary to keep them engaged and educated and keep you at the forefront of their minds. You also likely know that video is consistently performing the best when it comes to SEO and social media engagement. However, producing regular video content can be time-consuming and costly.

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They say price is what we pay and value is what we get. I thought that was pretty brilliant the first time I heard it, so hopefully you’re thinking the same thing right now. Take a minute to consider why you buy the things you buy. Go ahead…I’ll wait.

Lots of things can impact your video production budget, including the number of crew members required.

Your budget is an important part of any business decision. Maybe it's human nature to flip to the back page of a proposal to see what something really costs. I understand that response, because I do it too. That’s why people often ask me, “How much should my video budget be?” While I understand the need to have that question answered, a better question about budgeting for video production is, “How much does it cost to meet my objectives and create positive ROI with video?” Unfortunately though, the answer to the second question is the same as the answer to the first: It depends. But don’t you at least feel better that you’re asking smarter questions?

Is your company new to video? Or, have you been producing video, but have not seen the results that you hoped to achieve? It’s no argument that video is now a must-have in both your internal and public communication material. But more importantly than having video content, you need a plan so that it is effective.