If you’ve been in and around downtown Cincinnati and Covington this week, you can’t help but notice that the BLINK buzz is in full swing. Exhibits are going up, murals are being completed, and the lights are coming on. Whichever days you choose to spend Downtown and in Covington exploring BLINK, there is plenty to do. Especially near our installation, HUEmanity, at The Banks.
BLINK® will be more than just a flurry of color around the City, it’s a testament to collaboration and hard work done all across the community. It also signifies a time to shine for artists across the Cincinnati area.
Traveling is my passion. Telling human interest stories is what drew me to a career as a Video Producer. And having the opportunity to combine both as young entrepreneur ten years ago still blows my mind. This year marks 10 years of working with Village Life Outreach Project and I want to thank them for not only taking a risk on me to tell their story…but to do so by traveling halfway around the world to Tanzania with limited resources and a small portfolio of experience.
We’re excited to announce that Spotted Yeti has been selected as a contributing Projection Artist for BLINK 2019. BLINK is a light and art event that features large-scale projection mapping, light-based sculptures and installations, brand new murals and interactive art. BLINK has expanded this year, and extends for 30 blocks, from Covington to Findlay Market. It truly is an amazing way to experience our city.
We’re hiring! Spotted Yeti is looking to add a manager level position to lead our post production department and assist with creative development. This is a fulltime and salaried position. If you think you’ve got what it takes, please send us your resume and video samples. (Bonus points if you can make a mean cocktail or excel at trivia for our quarterly team competitions.)
If you read Part 1 of this post, you may recall that I started thinking about this topic on my son’s 7th birthday. I was rushing to get ready for his party and narrowly avoided a confrontation with a solicitor who didn't know that I was in no way mentally prepared to receive her message. Sure, you could look at this is a warning: picture me wagging my finger at you saying “Don’t you dare deliver the wrong message at the wrong time!” I’d rather you consider that this story illustrates an opportunity to deliver effective video marketing messages that your audience is prepared to hear. Part 1 of this post focused on video marketing during the Awareness and Consideration stages of the buyer’s journey. Let’s pick up where we left off.
I was washing my car on Sunday when it happened. A nondescript sedan pulled up in front of my house and two girls in matching shirts popped out of the back seat and ran off in opposite directions, each carrying a stack of postcards. I should also mention that it was my son Blake’s 7th birthday and we were expecting company in about an hour. I was scrambling to finish washing the car and still had a list of things to accomplish before my guests arrived. It was hot outside, I was in a hurry, and I knew what was about to happen. I was about to be solicited.
When you hire a vendor of any kind, the expectation is that you will receive a quality product or service that will bring you value. Additionally, you expect efficiency and timeliness. The vendor is, after all, an expert of their craft.
Marketing is a rapidly evolving beast. There are so many moving parts to marketing that it almost doesn’t even make sense to look at it as a single organizational function anymore. With all of the digital tools at our disposal, every employee in an organization is expected to be an ambassador for the brand, no matter the job title. The tools and trends change so quickly that it can be tough to stay on top of it, even within video marketing.
