It's a new year! Or perhaps the start of your fiscal year. The coffee’s strong, the calendars are clean, and your team is ready to make this the year. But how do you align everyone’s vision, motivate ...

At Spotted Yeti, we talk a lot about timing. Whether it's choosing the perfect golden-hour shot or aligning a campaign with your audience's needs, timing is a big part of our strategy. And when it com...

As the year winds down, your team may be focused on wrapping up priorities or planning for what’s ahead. Either way, Q4 is a critical time for turning attention into action. The good news? Smart Video...

At Spotted Yeti, we’ve always believed in the power of story to drive change. It’s one thing to tell people what your organization does. It’s another to make them feel it. For non-profits, that distin...

When most people think of company videos, they picture commercials, splashy brand stories, or maybe a recruiting reel. But there’s an underrated space where video quietly drives real impact inside you...

The start of Q4 is like opening a fresh notebook: full of possibilities but maybe a little intimidating. Whether you’re setting bold new marketing goals, overhauling your messaging, or just trying to ...

In today's fast-paced digital landscape, video is no longer a luxury—it’s a necessity. But for many businesses, especially those with lean marketing teams or evolving needs, hiring a full-time video m...

Close your eyes and open your ears. What do you hear? Have you found a sense of place, grounding yourself in your current location?

Video is central to the marketing strategy of any business, especially when engaging an audience via social media. As marketers, we know that audiences consume media quickly, and creating relevant, ta...