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Stories from Behind the Camera

Timing is Everything: The Video Marketing Funnel Part 2 of 2

Video Tips October 25, 2018

If you read Part 1 of this post, you may recall that I started thinking about this topic on my son’s 7th birthday. I was rushing to get ready for his party and narrowly avoided a confrontation with a solicitor who didn't know that I was in no way mentally prepared to receive her message. Sure, you could look at this is a warning: picture me wagging my finger at you saying “Don’t you dare deliver the wrong message at the wrong time!” I’d rather you consider that this story illustrates an opportunity to deliver effective video marketing messages that your audience is prepared to hear. Part 1 of this post focused on video marketing during the Awareness and Consideration stages of the buyer’s journey. Let’s pick up where we left off.

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Timing is Everything: The Video Marketing Funnel Part 1 of 2

Video Tips October 11, 2018

I was washing my car on Sunday when it happened. A nondescript sedan pulled up in front of my house and two girls in matching shirts popped out of the back seat and ran off in opposite directions, each carrying a stack of postcards. I should also mention that it was my son Blake’s 7th birthday and we were expecting company in about an hour. I was scrambling to finish washing the car and still had a list of things to accomplish before my guests arrived. It was hot outside, I was in a hurry, and I knew what was about to happen. I was about to be solicited.

LEARN MORE ABOUT TARGETED MESSAGING 

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How a Video Agency Can Be an Extension of Your Team

Video Tips July 23, 2018

When you hire a vendor of any kind, the expectation is that you will receive a quality product or service that will bring you value. Additionally, you expect efficiency and timeliness. The vendor is, after all, an expert of their craft.

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7 Video Marketing Trends to Watch

Video Tips July 9, 2018

Marketing is a rapidly evolving beast. There are so many moving parts to marketing that it almost doesn’t even make sense to look at it as a single organizational function anymore. With all of the digital tools at our disposal, every employee in an organization is expected to be an ambassador for the brand, no matter the job title. The tools and trends change so quickly that it can be tough to stay on top of it, even within video marketing.

 

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Should You Produce Video In-House or Outsource?

Video Tips June 25, 2018

If you are a marketing or communications professional, you already know the value of providing regular content for your customers. It is necessary to keep them engaged and educated and keep you at the forefront of their minds. You also likely know that video is consistently performing the best when it comes to SEO and social media engagement. However, producing regular video content can be time-consuming and costly.

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Add Value to Your Products With Video

Client Spotlight, Video Tips June 11, 2018

The video workout library at ClubBodyBoss.com helps customers get the most out of their BodyBoss Gym.

 

They say price is what we pay and value is what we get. I thought that was pretty brilliant the first time I heard it, so hopefully you’re thinking the same thing right now. Take a minute to consider why you buy the things you buy. Go ahead…I’ll wait.

 

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Behind-the-Scenes: Producing Marketing Videos for the Verdin Company

Behind-the-Scenes, Client Spotlight May 25, 2018

 

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Maximizing Your Video Budget and ROI

Video Tips May 21, 2018

Lots of things can impact your video production budget, including the number of crew members required.

 

Your budget is an important part of any business decision. Maybe it's human nature to flip to the back page of a proposal to see what something really costs. I understand that response, because I do it too. That’s why people often ask me, “How much should my video budget be?” While I understand the need to have that question answered, a better question about budgeting for video production is, “How much does it cost to meet my objectives and create positive ROI with video?” Unfortunately though, the answer to the second question is the same as the answer to the first: It depends. But don’t you at least feel better that you’re asking smarter questions?

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Video Budgeting: Where Does the Money Go?

Video Tips April 30, 2018

 

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Getting Strategic About Video on Facebook

Video Tips April 12, 2018

 

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