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Stories From Behind the Camera

3 min read

Why Q1 is A Great Time to Launch a Video Strategy

At Spotted Yeti, we talk a lot about timing. Whether it's choosing the perfect golden-hour shot or aligning a campaign with your audience's needs, timing is a big part of our strategy. And when it comes to video marketing, no time is more powerful than Q1. 1. Start the Year with Strategy (Not Scrambling)

Posted on December 2, 2025 by Molly Berrens

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3 Ways Video Builds Momentum for Year-End Sales

As the year winds down, your team may be focused on wrapping up priorities or planning for what’s ahead. Either way, Q4 is a critical time for turning attention into action. The good news? Smart Video...

November 4, 2025 by Molly Berrens

4 min read

Storytelling That Converts: How Nonprofits are Using Video to Increase Donor Support

At Spotted Yeti, we’ve always believed in the power of story to drive change. It’s one thing to tell people what your organization does. It’s another to make them feel it. For nonprofits, that distinc...

October 22, 2025 by Stephanie Pierce

4 min read

5 Ways Video Can Transform Internal Communications and Company Culture

When most people think of company videos, they picture commercials, splashy brand stories, or maybe a recruiting reel. But there’s an underrated space where video quietly drives real impact inside you...

October 7, 2025 by Christopher Hagan

3 min read

Reboot Your Marketing Strategy With Video

The start of Q4 is like opening a fresh notebook: full of possibilities but maybe a little intimidating. Whether you’re setting bold new marketing goals, overhauling your messaging, or just trying to ...

September 25, 2025 by Stephanie Pierce

5 min read

Why Fractional Video Marketing is a Smart Move for Your Business.

In today's fast-paced digital landscape, video is no longer a luxury—it’s a necessity. But for many businesses, especially those with lean marketing teams or evolving needs, hiring a full-time video m...

May 6, 2025 by Christopher Hagan

2 min read

The Importance of Sound

Close your eyes and open your ears. What do you hear? Have you found a sense of place, grounding yourself in your current location?

February 7, 2025 by Andy Gasper

5 min read

Think Video When Planning Your Annual Content Calendar

Video is central to the marketing strategy of any business, especially when engaging an audience via social media. As marketers, we know that audiences consume media quickly, and creating relevant, ta...

October 22, 2024 by Stephanie Pierce

7 min read

Back for BLINK 2024: CELESTIAL SERENADE

The Yeti's are thrilled to return as a three-peat artist for the region's highest profile and best attended event, BLINK. In our third iteration, we're staying true to who we are as artists, but raisi...

October 15, 2024 by Molly Berrens

2 min read

Why Adding a Hair and Makeup Artist to your Production isn't a luxury but a Necessity

My long time-friend and professional HMUA (Hair & Makeup Artist), Andrea Vieth just wrapped her position as Makeup Department Head on the film Alarum. She’s as we say “has been in the biz” for ove...

September 26, 2024 by Stephanie Pierce

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