If you read Part 1 of this post, you may recall that I started thinking about this topic on my son’s 7th birthday. I was rushing to get ready for his party and narrowly avoided a confrontation with a ...

During my childhood, my friends and I frequently hatched intricate plans aimed at persuading our parents to sanction our much-anticipated sleepovers. The art of securing permission began with a well c...

When you hire a vendor of any kind, the expectation is that you will receive a quality product or service that will bring you value. Additionally, you expect efficiency and timeliness. The vendor is, ...

Marketing is a rapidly evolving beast. There are so many moving parts to marketing that it almost doesn’t even make sense to look at it as a single organizational function anymore. With all of the dig...

If you are a marketing or communications professional, you already know the value of providing regular content for your customers. It is necessary to keep them engaged and educated and keep you at the...

They say price is what we pay and value is what we get. I thought that was pretty brilliant the first time I heard it, so hopefully you’re thinking the same thing right now. Take a minute to consider ...

Your budget is an important part of any business decision. Maybe it's human nature to flip to the back page of a proposal to see what something really costs. I understand that response, because I do i...