There are many ways to tell your story through video. It's a powerful tool to move your audience to think, feel, or act. And when done well, video is one of the strongest influences in conversion rates - regardless of your type of business or organization. But what good is video if it isn't spotted by your target audience? That's why we provide strategy and creative services in addition to content development. Let's start smart.
Taking a deep dive into your brand by defining your video marketing objectives, target audience(s), use case(s), and tone to inform strategy and creative development.
Evaluating and prioritizing marketing objectives, target audience(s), and delivery platform(s) to determine the best plan for optimal results.
Brainstorming visual styles and techniques to tell your story and pitching creative concepts that bring to life your brand and objectives.
Defining specific assets and platform best practices that increase audience engagement and results.
Communicating expectations, process, and progress between you and the team.
Coordination of crew, cast, locations, and schedule to yield a successful production.
Auditioning and selecting of actors that deliver professional, on-brand performances.
Writing for voiceover, speaking roles, and onscreen text in your desired tone and brand voice.
Directing the visual components that tell your story. It is the art of lighting, camera movement, and scene compositions.
Providing aerial cinematography and FPV (first-person view) capture by FAA licensed drone pilots.
Recording high quality voice tracks, ambient noise, and practical sounds.
Coordinating aesthetic and color pallets across props and wardrobe, set styling, and ground up set builds.
Crafting the raw video and sound into a story that inspires audience to think, feel, and act.
Animating text and graphic assets for infographics, 2D illustrations, kinetic text, and titles.
Mixing dialogue, sound effects, and licensed music so your message is clear and your tone is on point.
Creative adjustments to color, exposure, and skin tones that enhance the final look and feel.