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Stories From Behind the Camera

3 min read

Engage Your Audience with Motion Graphics

You have a product, a message, a solution to share with the world. But how do you get the attention of your target audience? And once you have their attention how do you make them remember you? Brand recognition is so important in today’s fast-paced world of social media consumption. You need an efficient, creative and professional video that engages with your target audience and deepens the connection with your brand. You need a Motion Graphics video!

Posted on August 3, 2023 by Liz Dawn

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4 min read

How to Prepare for Your Motion Graphics Video

Motion graphics (or animation) is a powerful tool to enhance and support any video. Add brand elements to increase recognition. Emphasize important points with kinetic text. Or create a fully customiz...

April 19, 2023 by Liz Dawn

5 min read

5 Reasons Why You Need a Video Strategy

Is your company new to video? Or, have you been producing video, but have not seen the results that you hoped to achieve? It’s no argument that video is now a must-have in both your internal and publi...

December 5, 2022 by Molly Berrens

What to Expect During Post-Production

The Director has called out ‘That’s a wrap!’ The lights have been struck, and the camera and all of the gear have been put away. You’re excited to see the video, but what happens next? What can you ex...

August 23, 2022 by Christopher Hagan

5 min read

How Color Grading Impacts Your Video

A common piece of feedback we receive in early edit rounds is “this video is washed out?” The washed out look is known as LOG. LOG formats are low in contrast and saturation providing detail in the sh...

June 3, 2022 by Christopher Hagan

5 min read

What to Expect During Pre-Production

When most people think of video or film production, they probably think of the lights, cameras, and a director yelling action. Being on set is a glamorous scene, but it takes a lot of planning to get ...

May 26, 2022 by Molly Berrens

Planning Your Annual Video Content Calendar

It happens frequently – businesses recognize the importance of video marketing – mere weeks or days before the impending need (such an event, holiday or sales season.) A hasty cell phone picture with ...

January 26, 2022 by Molly Berrens

Your Videos Need Captions: Here’s How and Why

Social media is a regular part of our daily routine. A quick scroll while waiting for a doctor’s appointment. Catching up on a social feed while riding the bus. Killing time before a flight boards. Ma...

November 15, 2021 by Molly Berrens

3 min read

4 Things to Consider When Casting Your Video

The time has come to select interview subjects for your video. We’ve decided on messaging, themes, location, and timing. You are now charged with identifying who in your team and network appears on-ca...

June 16, 2021 by Jenna Adkins

4 min read

Using Authentic Video Marketing to Build Trust with Your Audience

Video is more relevant than a social media post, more than a written review. It’s an intimate look at your company’s strengths and successes, and an opportunity for you to connect with customers. Vide...

February 12, 2021 by Jenna Adkins

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