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Stories From Behind the Camera

3 min read

4 Things to Consider When Casting Your Video

The time has come to select interview subjects for your video. We’ve decided on messaging, themes, location, and timing. You are now charged with identifying who in your team and network appears on-camera to represent your mission and story. Using testimonials in video is a powerful way to communicate vision and quality. 

Posted on June 16, 2021 by Allyson West

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5 min read

5 Things Actors Do That Enhance On-Camera Performance

Sure, it isn’t Hollywood, but being on-camera in your company’s marketing video can certainly induce nerves that sky-rocket out of orbit. You’re an expert in your field. You’re a leader. You may even ...

May 25, 2021 by Allyson West

Your Videos Need Captions: Here’s How and Why

Social media is a popular part of daily routines. As a mother of two, I relish the 20-minute brain break into social sites when the kids finally go to bed. Scroll, pause, scroll, hold. Many cases have...

February 26, 2021 by Allyson West

Using Authentic Video Marketing to Build Trust with Your Audience

Video is more than a snapshot, more than a social media post, more than a written review. It’s an intimate revelation of your company’s strengths and successes, and an opportunity for you to connect w...

February 12, 2021 by Allyson West

Planning Your Annual Video Content Calendar

It happens frequently – businesses recognize the importance of video marketing – eep, mere weeks or days before the impending need (such an event, holiday or sales season.) A hasty cell phone picture ...

January 11, 2021 by Allyson West

4 Easy Ways to Save Time and Resources With Animation

Animation is a powerful tool to enhance and support any video, especially now more than ever, since it can be produced remotely while social distancing. However, it can also require more man hours to ...

July 23, 2020 by Micheal Clouse

Thinking Differently When Writing for Video

Scriptwriting is a large portion of the job for the pre production team here at Spotted Yeti Media. It may be surprising that we write so many scripts when we aren’t producing blockbuster films, but i...

March 6, 2020 by Jenna Adkins

The Importance of An Interview & Asking the Right Questions

“The Interview” To me, the term “editor” is synonymous with “storyteller” because I use unscripted interview content and turn them into stories that audiences watch to be inspired, to learn something ...

January 23, 2020 by Jenna Adkins

5 Easy Strategies That Optimize Your Video Posts

You are putting a ton of work into your business already, and using a bit of strategy can help boost your video posts so you’re getting some kickback on your efforts. Make the mosts of your social pos...

December 12, 2019 by Clancy Calkins

3 min read

Timing is Everything: The Video Marketing Funnel Part 2 of 2

If you read Part 1 of this post, you may recall that I started thinking about this topic on my son’s 7th birthday. I was rushing to get ready for his party and narrowly avoided a confrontation with a ...

October 25, 2018 by Casey Williams

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