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Stories From Behind the Camera

4 min read

Timing is Everything: The Video Marketing Funnel Part 2 of 2

If you read Part 1 of this post, you may recall that I started thinking about this post when reminiscing about my childhood tactics to get my parents to agree to my friends spending the night. My biggest takeaway- waiting for the right time to ask my perfectly crafted question! After much practice I found this to be after dinner,once my homework was completed and when I had a tidy room. I did not want to ask, after either of them had a stressful day, our night seemed to be going pretty chaotically, OR right after I had already asked for a raise in my allowance.

Posted on September 10, 2024 by Stephanie Pierce

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6 min read

Timing is Everything: The Video Marketing Funnel Part 1

During my childhood, my friends and I frequently hatched intricate plans aimed at persuading our parents to sanction our much-anticipated sleepovers. The art of securing permission began with a well c...

August 21, 2024 by Stephanie Pierce

5 min read

The Importance of Set Styling

If you’re producing a live action video, then you’ll surly be styling a set, even if it's in a natural environment. Sets can vary depending on the type of video you’re creating. Whether you’re constru...

August 14, 2024 by Stephanie Pierce

6 min read

7 Steps to a Motion Graphics Video

Motion graphics, whether it be part of a live-action video or a fully animated piece, can be an elusive process. But don’t get me wrong, if you’re not using motion graphics, you should be.

July 23, 2024 by Liz Dawn

5 min read

4 Video Marketing Trends for 2024

Video is continuing to prove to be the most effective type of content for digital marketing. If you want to increase brand awareness and traffic to your website, video is the way to go. More than 90% ...

April 15, 2024 by Liz Dawn

3 min read

Engage Your Audience with Motion Graphics

You have a product, a message, a solution to share with the world. But how do you get the attention of your target audience? And once you have their attention how do you make them remember you? Brand ...

August 3, 2023 by Liz Dawn

4 min read

How to Prepare for Your Motion Graphics Video

Motion graphics (or animation) is a powerful tool to enhance and support any video. Add brand elements to increase recognition. Emphasize important points with kinetic text. Or create a fully customiz...

April 19, 2023 by Liz Dawn

5 min read

5 Reasons Why You Need a Video Strategy

Is your company new to video? Or, have you been producing video, but have not seen the results that you hoped to achieve? It’s no argument that video is now a must-have in both your internal and publi...

December 5, 2022 by Molly Berrens

What to Expect During Post-Production

The Director has called out ‘That’s a wrap!’ The lights have been struck, and the camera and all of the gear have been put away. You’re excited to see the video, but what happens next? What can you ex...

August 23, 2022 by Christopher Hagan

5 min read

How Color Grading Impacts Your Video

A common piece of feedback we receive in early edit rounds is “this video is washed out?” The washed out look is known as LOG. LOG formats are low in contrast and saturation providing detail in the sh...

June 3, 2022 by Christopher Hagan

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