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Behind the Scene with Spotted Yeti Media

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Stories From Behind the Camera

Planning Your Annual Video Content Calendar

It happens frequently – businesses recognize the importance of video marketing – mere weeks or days before the impending need (such an event, holiday or sales season.) A hasty cell phone picture with a rushed caption posted for the online world to see is followed by lackluster engagement and conversion.

Posted on January 26, 2022 by Bryan Houston

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Non-Profit Video Marketing & The Power of Human Interest Stories

Documentaries are my favorite genre to watch and to edit. Coincidence? Definitely not! A documentary - or a video that provides a factual record or report -is a wonderful medium to learn about the wor...

November 22, 2021 by Jenna Adkins

Your Videos Need Captions: Here’s How and Why

Social media is a regular part of my daily routine. A quick scroll while waiting for a doctor’s appointment. Catching up on my social feed while riding the bus. Killing time before my flight boards. M...

November 15, 2021 by Bryan Houston

Pivoting with Puppets: Team Building and Production Safety

It all began as an inside joke. One of our editors, Michael Clouse, shared in January 2020 that he wanted the team to work with puppets that year.

March 12, 2021 by Allyson West

Using Authentic Video Marketing to Build Trust with Your Audience

Video is more than a snapshot, more than a social media post, more than a written review. It’s an intimate revelation of your company’s strengths and successes, and an opportunity for you to connect w...

February 12, 2021 by Allyson West

Virtual Events: What We've Learned

We’re coming up on a year of producing virtual event content. While this pivot - for both us and our clients - was more out of necessity than desire (thanks, COVID), there have been some perks. As we ...

January 27, 2021 by Molly Berrens

Make it Smart: How Strategy Helps Video Results

At Spotted Yeti Media, our tagline is “Show the World you Exist” because we want to go beyond just telling your story. We want to make sure it reaches your audience and produces results.

November 20, 2020 by Molly Berrens

4 Easy Ways to Save Time and Resources With Animation

Animation is a powerful tool to enhance and support any video, especially now more than ever, since it can be produced remotely while social distancing. However, it can also require more man hours to ...

July 23, 2020 by Christopher Hagan

Video Production During COVID-19

Spotted Yeti Media is committed to the health and safety of our team and clients. As the COVID-19 pandemic continues, we have implemented additional measures to minimize the spread of the virus while ...

May 11, 2020 by Clancy Calkins

How to Pivot to a Virtual Event with Video

With social distancing protocol in full effect, organizations are forced to rethink their in-person events. This can be heartbreaking, especially when so much time and planning has been put forth to c...

April 9, 2020 by Molly Berrens

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