Video is central to the marketing strategy of any business, especially when engaging an audience via social media. As marketers, we know that audiences consume media quickly, and creating relevant, ta...

It’s no secret that video content plays a huge role in almost all marketing strategies. Video can help you tell your brand story, educate how your product is the solution to a challenge, and inspire c...

Whether you've made video before or not, it's likely that you might have heard the common production term "B-roll" used, even elsewhere on our blog. But what does the term 'B-roll' actually mean?

Video ads allow businesses and brands to showcase their product or service in a way that’s more engaging than just audio or static images.

As a marketer you value video. You’ve read the stats and are ready to add even more video content into your annual marketing strategy.

The parent company of social media hits like Facebook and Instagram launched Threads on June 30, 2023 to take on the microblogging space dominated by Twitter. While incredibly new, here's what we know...

Every day, brands and organizations across the globe compete for the attention of an ever-growing audience. You need not go any further than the social media app on your phone to see all of the attent...

“The medium is the message.” - Marshall McLuhan In a sea of information and people’s fleeting attention spans, having a video can set you apart from your competition.

Content is king and it can be a daunting task to consistently bring fresh video content to your audience. Quality video content takes a combination of skill, creativity, and technical infrastructure. ...