At Spotted Yeti, we talk a lot about timing. Whether it's choosing the perfect golden-hour shot or aligning a campaign with your audience's needs, timing is a big part of our strategy. And when it com...

As the year winds down, your team may be focused on wrapping up priorities or planning for what’s ahead. Either way, Q4 is a critical time for turning attention into action. The good news? Smart Video...

At Spotted Yeti, we’ve always believed in the power of story to drive change. It’s one thing to tell people what your organization does. It’s another to make them feel it. For non-profits, that distin...

The start of Q4 is like opening a fresh notebook: full of possibilities but maybe a little intimidating. Whether you’re setting bold new marketing goals, overhauling your messaging, or just trying to ...

In today's fast-paced digital landscape, video is no longer a luxury—it’s a necessity. But for many businesses, especially those with lean marketing teams or evolving needs, hiring a full-time video m...

Video is central to the marketing strategy of any business, especially when engaging an audience via social media. As marketers, we know that audiences consume media quickly, and creating relevant, ta...

If you read Part 1 of this post, you may recall that I started thinking about this post when reminiscing about my childhood tactics to get my parents to agree to my friends spending the night. My bigg...

During my childhood, my friends and I frequently hatched intricate plans aimed at persuading our parents to sanction our much-anticipated sleepovers. The art of securing permission began with a well c...

It’s no secret that video content plays a huge role in almost all marketing strategies. Video can help you tell your brand story, educate how your product is the solution to a challenge, and inspire c...