Video is central to the marketing strategy of any business, especially when engaging an audience via social media. As marketers, we know that audiences consume media quickly, and creating relevant, ta...

My long time-friend and professional HMUA (Hair & Makeup Artist), Andrea Vieth just wrapped her position as Makeup Department Head on the film Alarum. She’s as we say “has been in the biz” for ove...

If you read Part 1 of this post, you may recall that I started thinking about this post when reminiscing about my childhood tactics to get my parents to agree to my friends spending the night. My bigg...

During my childhood, my friends and I frequently hatched intricate plans aimed at persuading our parents to sanction our much-anticipated sleepovers. The art of securing permission began with a well c...

If you’re producing a live action video, then you’ll surly be styling a set, even if it's in a natural environment. Sets can vary depending on the type of video you’re creating. Whether you’re constru...

It’s no secret that video content plays a huge role in almost all marketing strategies. Video can help you tell your brand story, educate how your product is the solution to a challenge, and inspire c...

Video ads allow businesses and brands to showcase their product or service in a way that’s more engaging than just audio or static images.

As a marketer you value video. You’ve read the stats and are ready to add even more video content into your annual marketing strategy.