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Stories From Behind the Camera

Think Video When Planning Your Annual Content Calendar

Video is central to the marketing strategy of any business, especially when engaging an audience via social media. As marketers, we know that audiences consume media quickly, and creating relevant, targeted content takes time. If you want regular and strategic videos, you have to plan ahead.

Posted on October 22, 2024 by Stephanie Pierce

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2 min read

Why Adding a Hair and Makeup Artist to your Production isn't a luxury but a Necessity

My long time-friend and professional HMUA (Hair & Makeup Artist), Andrea Vieth just wrapped her position as Makeup Department Head on the film Alarum. She’s as we say “has been in the biz” for ove...

September 26, 2024 by Stephanie Pierce

4 min read

Timing is Everything: The Video Marketing Funnel Part 2 of 2

If you read Part 1 of this post, you may recall that I started thinking about this post when reminiscing about my childhood tactics to get my parents to agree to my friends spending the night. My bigg...

September 10, 2024 by Stephanie Pierce

6 min read

Timing is Everything: The Video Marketing Funnel Part 1

During my childhood, my friends and I frequently hatched intricate plans aimed at persuading our parents to sanction our much-anticipated sleepovers. The art of securing permission began with a well c...

August 21, 2024 by Stephanie Pierce

5 min read

The Importance of Set Styling

If you’re producing a live action video, then you’ll surly be styling a set, even if it's in a natural environment. Sets can vary depending on the type of video you’re creating. Whether you’re constru...

August 14, 2024 by Stephanie Pierce

Why Video is a Great Medium to Communicate Your Message

It’s no secret that video content plays a huge role in almost all marketing strategies. Video can help you tell your brand story, educate how your product is the solution to a challenge, and inspire c...

May 30, 2024 by Stephanie Pierce

Three Factors to Consider While Creating Video Ads

Video ads allow businesses and brands to showcase their product or service in a way that’s more engaging than just audio or static images.

March 5, 2024 by Stephanie Pierce

What type of video is right for your marketing needs?

As a marketer you value video. You’ve read the stats and are ready to add even more video content into your 2024 marketing strategy.

February 6, 2024 by Stephanie Pierce

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