You have a product, a message, a solution to share with the world. But how do you get the attention of your target audience? And once you have their attention how do you make them remember you? Brand recognition is so important in today’s fast-paced world of social media consumption. You need an efficient, creative and professional video that engages with your target audience and deepens the connection with your brand. You need a Motion Graphics video!
Posted on August 3, 2023 by Liz Dawn
Motion graphics (or animation) is a powerful tool to enhance and support any video. Add brand elements to increase recognition. Emphasize important points with kinetic text. Or create a fully customiz...
April 19, 2023 by Liz Dawn
Is your company new to video? Or, have you been producing video, but have not seen the results that you hoped to achieve? It’s no argument that video is now a must-have in both your internal and publi...
December 5, 2022 by Molly Berrens
The Director has called out ‘That’s a wrap!’ The lights have been struck, and the camera and all of the gear have been put away. You’re excited to see the video, but what happens next? What can you ex...
August 23, 2022 by Christopher Hagan
A common piece of feedback we receive in early edit rounds is “this video is washed out?” The washed out look is known as LOG. LOG formats are low in contrast and saturation providing detail in the sh...
June 3, 2022 by Christopher Hagan
When most people think of video or film production, they probably think of the lights, cameras, and a director yelling action. Being on set is a glamorous scene, but it takes a lot of planning to get ...
May 26, 2022 by Molly Berrens
It happens frequently – businesses recognize the importance of video marketing – mere weeks or days before the impending need (such an event, holiday or sales season.) A hasty cell phone picture with ...
January 26, 2022 by Bryan Houston
Social media is a regular part of our daily routine. A quick scroll while waiting for a doctor’s appointment. Catching up on a social feed while riding the bus. Killing time before a flight boards. Ma...
November 15, 2021 by Molly Berrens
The time has come to select interview subjects for your video. We’ve decided on messaging, themes, location, and timing. You are now charged with identifying who in your team and network appears on-ca...
June 16, 2021 by Allyson West
Sure, it isn’t Hollywood, but being on-camera in your company’s marketing video can certainly induce nerves that sky-rocket out of orbit. You’re an expert in your field. You’re a leader. You may even ...
May 25, 2021 by Allyson West
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