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Stories From Behind the Camera

Using Authentic Video Marketing to Build Trust with Your Audience

Video is more than a snapshot, more than a social media post, more than a written review. It’s an intimate revelation of your company’s strengths and successes, and an opportunity for you to connect with customers that may not know the fullness of your work. Video is the introduction you want to new customers – the beginning of a relationship between you and your audience that is lasting, repeatable, and engaging.

Posted on February 12, 2021 by Allyson West

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4 Easy Ways to Save Time and Resources With Animation

Animation is a powerful tool to enhance and support any video, especially now more than ever, since it can be produced remotely while social distancing. However, it can also require more man hours to ...

July 23, 2020 by Christopher Hagan

Thinking Differently When Writing for Video

Scriptwriting is a large portion of the job for the pre production team here at Spotted Yeti Media. It may be surprising that we write so many scripts when we aren’t producing blockbuster films, but i...

March 6, 2020 by Jenna Adkins

The Importance of An Interview & Asking the Right Questions

To me, the term “editor” is synonymous with “storyteller” because I use unscripted interview content and turn them into stories that audiences watch to be inspired, to learn something new, or to be en...

January 23, 2020 by Jenna Adkins

5 Easy Strategies That Optimize Your Video Posts

You are putting a ton of work into your business already, and using a bit of strategy can help boost your video posts so you’re getting some kickback on your efforts. Make the mosts of your social pos...

December 12, 2019 by Clancy Calkins

4 min read

Timing is Everything: The Video Marketing Funnel Part 2 of 2

If you read Part 1 of this post, you may recall that I started thinking about this topic on my son’s 7th birthday. I was rushing to get ready for his party and narrowly avoided a confrontation with a ...

October 25, 2018 by Casey Williams

7 min read

Timing is Everything: The Video Marketing Funnel Part 1 of 2

I was washing my car on Sunday when it happened. A nondescript sedan pulled up in front of my house and two girls in matching shirts popped out of the back seat and ran off in opposite directions, eac...

October 11, 2018 by Casey Williams

5 min read

How a Video Agency Can Be an Extension of Your Team

When you hire a vendor of any kind, the expectation is that you will receive a quality product or service that will bring you value. Additionally, you expect efficiency and timeliness. The vendor is, ...

July 23, 2018 by Molly Berrens

5 min read

7 Video Marketing Trends to Watch

Marketing is a rapidly evolving beast. There are so many moving parts to marketing that it almost doesn’t even make sense to look at it as a single organizational function anymore. With all of the dig...

July 9, 2018 by Casey Williams

4 min read

Should You Produce Video In-House or Outsource?

If you are a marketing or communications professional, you already know the value of providing regular content for your customers. It is necessary to keep them engaged and educated and keep you at the...

June 25, 2018 by Molly Berrens

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