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Stories From Behind the Camera

5 min read

How Color Grading Impacts Your Video

A common piece of feedback we receive in early edit rounds is “this video is washed out?” The washed out look is known as LOG. LOG formats are low in contrast and saturation providing detail in the shadows and highlights. Shooting footage in this format provides us the most control over the final look of the video.

Posted on June 3, 2022 by Christopher Hagan

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5 min read

What to Expect During Pre-Production

When most people think of video or film production, they probably think of the lights, cameras, and a director yelling action. Being on set is a glamorous scene, but it takes a lot of planning to get ...

May 26, 2022 by Molly Berrens

Planning Your Annual Video Content Calendar

It happens frequently – businesses recognize the importance of video marketing – mere weeks or days before the impending need (such an event, holiday or sales season.) A hasty cell phone picture with ...

January 26, 2022 by Molly Berrens

Your Videos Need Captions: Here’s How and Why

Social media is a regular part of our daily routine. A quick scroll while waiting for a doctor’s appointment. Catching up on a social feed while riding the bus. Killing time before a flight boards. Ma...

November 15, 2021 by Molly Berrens

3 min read

4 Things to Consider When Casting Your Video

The time has come to select interview subjects for your video. We’ve decided on messaging, themes, location, and timing. You are now charged with identifying who in your team and network appears on-ca...

June 16, 2021 by Jenna Adkins

4 min read

Using Authentic Video Marketing to Build Trust with Your Audience

Video is more relevant than a social media post, more than a written review. It’s an intimate look at your company’s strengths and successes, and an opportunity for you to connect with customers. Vide...

February 12, 2021 by Jenna Adkins

4 Easy Ways to Save Time and Resources With Animation

Animation is a powerful tool to enhance and support any video, especially now more than ever, since it can be produced remotely while social distancing. However, it can also require more man hours to ...

July 23, 2020 by Christopher Hagan

Thinking Differently When Writing for Video

Scriptwriting is a large portion of the job for the pre production team here at Spotted Yeti Media. It may be surprising that we write so many scripts when we aren’t producing blockbuster films. In re...

March 6, 2020 by Jenna Adkins

The Importance of An Interview & Asking the Right Questions

To me, the term “editor” is synonymous with “storyteller” because I use unscripted interview content and turn them into stories that audiences watch to be inspired, to learn something new, or to be en...

January 23, 2020 by Jenna Adkins

3 min read

5 Easy Strategies That Optimize Your Video Posts

You are putting a ton of work into your business already, and using a bit of strategy can help boost your video posts so you’re getting some kickback on your efforts. Make the mosts of your social pos...

December 12, 2019 by Christopher Hagan

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