--- title: 4 Things to Consider When Casting Your Video description: Casting your video isn't rocket-science, but some do it better than others. Read our tips for choosing your best interview subjects to tell your story. image: https://www.spottedyeti.com/hubfs/diverse-talent-generates-full-perspective.png --- [![spottedyetimedia_WhiteBlue](https://www.spottedyeti.com/hs-fs/hubfs/SY%20Logos/Updated%20Logo%202019/spottedyetimedia_WhiteBlue.png?width=3172&name=spottedyetimedia_WhiteBlue.png "spottedyetimedia_WhiteBlue")](https://www.spottedyeti.com) [![Spotted Yeti Media Video Production Cincinnati Primary Logo](https://www.spottedyeti.com/hs-fs/hubfs/SY%20Logos/Updated%20Logo%202019/Spotted%20Yeti%20Media%20Video%20Production%20Cincinnati%20Primary%20Logo.png?width=3172&name=Spotted%20Yeti%20Media%20Video%20Production%20Cincinnati%20Primary%20Logo.png "Spotted Yeti Media Video Production Cincinnati Primary Logo")](https://www.spottedyeti.com) ![behind-the-scenes-spotted-yeti-cinematography](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Photos/behind-the-scenes-spotted-yeti-cinematography.jpg?width=2000&height=1124&name=behind-the-scenes-spotted-yeti-cinematography.jpg "behind-the-scenes-spotted-yeti-cinematography") ## BLOG ### STORIES FROM BEHIND THE CAMERA - Share - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.spottedyeti.com%2Fblog%2F4-things-to-consider-when-casting-your-video) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.spottedyeti.com%2Fblog%2F4-things-to-consider-when-casting-your-video) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.spottedyeti.com/blog/4-things-to-consider-when-casting-your-video) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.spottedyeti.com/blog/4-things-to-consider-when-casting-your-video) ![Four images of interview subjects shows the diversity within a video](https://www.spottedyeti.com/hubfs/diverse-talent-generates-full-perspective.png) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) # 4 Things to Consider When Casting Your Video Posted on June 16, 2021 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins) The time has come to select interview subjects for your video. We’ve decided on messaging, themes, location, and timing. You are now charged with identifying who in your team and network appears on-camera to represent your mission and story. [Using testimonials in video is a powerful way](https://www.entrepreneur.com/article/83752) to communicate vision and quality.  What should you look for when casting this on-camera performance? It’s easy to contact your favorite co-workers or customers when casting your video, but the people we connect with on a personal basis may not always be the best choice on-screen. Consider the following four tips when making casting selections.  ## **1. Perspective** Chances are there are a number of roles that engage with your mission or business. The office admin may be able to speak to the efficiency and timeliness of your work. The client may offer a heartfelt story and sincere gratitude. The executive can speak toward vision, the future, the past. A volunteer might bring admiration, fervor and fun anecdotes. Understanding which perspective is supporting your video’s objective will help shape the story you want to tell while providing a palette of storylines for an editor. Spotted Yeti specializes in building your story. You can [consider an annual content calendar](https://www.spottedyeti.com/blog/annual-video-content-calendar) or our Smart Video Packages if you're interested in building a video strategy that aims to tell your story regularly with fresh content.  [![LEARN MORE: SMART VIDEO STRATEGY](https://no-cache.hubspot.com/cta/default/3382923/27b8d329-32bd-48f7-8ffc-a14a07b7bf55.png)](https://cta-redirect.hubspot.com/cta/redirect/3382923/27b8d329-32bd-48f7-8ffc-a14a07b7bf55) ## **2. Energy** Video is a visual medium and viewers are quick to disengage. Selecting a cast that has a “forward presence,” could be critical when commanding a viewer’s attention. Think of key players for your video who are upright, bright-eyed, confident and friendly. These qualities will shine in a video, even if not overtly displayed. Selecting a cast that innately has an energizing presence allows the audience to begin building trust with their authenticity. ![speaker-exudes-energy-on-camera](https://www.spottedyeti.com/hs-fs/hubfs/speaker-exudes-energy-on-camera.jpg?width=5760&name=speaker-exudes-energy-on-camera.jpg)*This on-camera talent has energy that shines through the image.* ## **3. Diversity** Videos benefit from the rich diversity of multiple demographics. Look at the cast you are considering and select people who have differences amongst themselves. Our differences are important and including a range of diversity can tell a full, rich story of your work and is important to consider when selecting your key players. ## **4. Communication** Video interviews make many people nervous (we talk about a few ways to overcome those nerves [here](https://www.spottedyeti.com/blog/5-things-actors-do-that-help-you-look-best-on-camera).). Selecting talent that have a penchant for understanding and interpersonal communication help alleviate nerves and allow the story to come forth. Our team at Spotted Yeti knows how to effectively connect with your story through interviews. We know how to guide our subjects through a discussion and we get to create relationships during production that shape the content we receive from subjects. Selecting key players that are open and willing to share is an essential step in getting the best stories for your video.    Using personal accounts and testimonials is a powerful way to tell your story and an exciting part of our work! A professional interviewer is capable of getting a variety of soundbites and stories from your team, but it helps to be intentional with your casting to tell your story in the strongest way possible. #### Jenna Adkins Jenna Adkins divides her time between editing and assisting the producers when needed. She uses her experience in documentary-style editing to create compassionate stories that captivate audiences.  Jenna graduated from the University of Cincinnati’s College Conservatory of Music where she studied Electronic Media and developed her skills in video production. With a focus in producing and editing, she interned at various media companies including Cincinnati’s PBS station CET and co-produced content for The Art Show. Her experience elevates content to move viewers. In her free time Jenna enjoys visiting local breweries, reading biographies, and bingeing TV shows on Netflix. connect me : [![](https://cdn2.hubspot.net/hubfs/3842749/Icons/linkedin-1.png)](https://www.linkedin.com/in/jenna-adkins-065901158/) #### Comments #### Leave Your Comments #### Related Posts [Video Production](https://www.spottedyeti.com/blog/topic/video-production) 4 min read #### [Video Trends You Can’t Afford to Ignore](https://www.spottedyeti.com/blog/video-trends-you-cant-afford-to-ignore) If you’ve been in the video world for a while, you know trends come and go faster than a TikTok dance challenge. But her... June 16, 2021 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) 4 min read #### [5 Ways Video Can Transform Internal Communications and Company Culture](https://www.spottedyeti.com/blog/5-ways-video-can-transform-internal-communications-and-company-culture) When most people think of company videos, they picture commercials, splashy brand stories, or maybe a recruiting reel. B... June 16, 2021 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) 4 min read #### [The Importance of Sound](https://www.spottedyeti.com/blog/the-importance-of-sound) Close your eyes and open your ears. What do you hear? Have you found a sense of place, grounding yourself in your curren... June 16, 2021 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins) ### Stay Connected [![LinkedIn](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Icons/linkedIn.png?width=31&height=31&name=linkedIn.png)](https://www.linkedin.com/company/spotted-yeti-media/) [![Facebook](https://www.spottedyeti.com/hs-fs/hubfs/spotted%20yeti%20media%20facebook.png?width=31&name=spotted%20yeti%20media%20facebook.png "spotted yeti media follow us on facebook")](https://www.facebook.com/SpottedYetiMedia/)[![Instagram](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Icons/Instagram_logo_2022.png?width=31&height=31&name=Instagram_logo_2022.png)](https://www.instagram.com/spottedyeti/) ![WBENC Certified Women's Business Enterprise](https://www.spottedyeti.com/hs-fs/hubfs/WBENC_Seal.png?width=266&height=150&name=WBENC_Seal.png "WBENC Certified Women's Business Enterprise") ### Quick Links ### Yeti Blogs ### Subscribe to Email Updates Copyright © 2026 Spotted Yeti Media