--- title: 5 Easy Strategies That Optimize Your Video Posts description: A good strategy can boost your video posts so you’re getting some kickback on your marketing efforts. Here are five tips that will drive up engagement. image: https://www.spottedyeti.com/hubfs/5-video-strategy-tips-SpottedYetiMedia.png --- [![spottedyetimedia_WhiteBlue](https://www.spottedyeti.com/hs-fs/hubfs/SY%20Logos/Updated%20Logo%202019/spottedyetimedia_WhiteBlue.png?width=3172&name=spottedyetimedia_WhiteBlue.png "spottedyetimedia_WhiteBlue")](https://www.spottedyeti.com) [![Spotted Yeti Media Video Production Cincinnati Primary Logo](https://www.spottedyeti.com/hs-fs/hubfs/SY%20Logos/Updated%20Logo%202019/Spotted%20Yeti%20Media%20Video%20Production%20Cincinnati%20Primary%20Logo.png?width=3172&name=Spotted%20Yeti%20Media%20Video%20Production%20Cincinnati%20Primary%20Logo.png "Spotted Yeti Media Video Production Cincinnati Primary Logo")](https://www.spottedyeti.com) ![behind-the-scenes-spotted-yeti-cinematography](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Photos/behind-the-scenes-spotted-yeti-cinematography.jpg?width=2000&height=1124&name=behind-the-scenes-spotted-yeti-cinematography.jpg "behind-the-scenes-spotted-yeti-cinematography") ## Blog ### Stories From Behind the Camera - Share - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.spottedyeti.com%2Fblog%2F5-easy-strategies-to-optimize-video-posts) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.spottedyeti.com%2Fblog%2F5-easy-strategies-to-optimize-video-posts) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.spottedyeti.com/blog/5-easy-strategies-to-optimize-video-posts) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.spottedyeti.com/blog/5-easy-strategies-to-optimize-video-posts) ![5-video-strategy-tips-SpottedYetiMedia](https://www.spottedyeti.com/hubfs/5-video-strategy-tips-SpottedYetiMedia.png) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) # 5 Easy Strategies That Optimize Your Video Posts Posted on December 12, 2019 by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan) You are putting a ton of work into your business already, and using a bit of strategy can help boost your video posts so you’re getting some kickback on your efforts. Make the mosts of your social posts with these five easy tips that are sure to drive up engagement. 1. **Capture casual scrollers.** We all scroll our social media feeds making quick, subconscious decisions if something is worth stopping for. Optimize your content to make sure your post is eye-catching. Typically, video posts drive the most engagement, so it's worth taking the time to present your content in video-form on social platforms. If you don't have editing capabilities, try something simple like converting your still image posts into videos to get the best results.  2. **Don’t be found guilty of engagement-baiting.** While it’s an age-old idea that you should seek engagement from your social media audience, Facebook’s best practices have evolved to help include more authentic engagement. According to their 2019 best practices, Facebook frowns against “engagement-baiting,” or telling the audience exactly how they should be engaging with a post. When you go to promote your video on social, instead of saying, “Like this post,” try something like “What do you think? We’d love to hear how these methods would help you in your own business.” 3. Don't be shushed. According to [Biteable, 85% of videos on social are watched without sound.](https://biteable.com/blog/tips/video-marketing-statistics/) Make sure you’re optimizing your video posts with captions, titles, or graphics that makes sense without a voiceover track or music. ![Spotted Yeti Media Instagram Geotagging](https://www.spottedyeti.com/hs-fs/hubfs/SpottedYetiMedia_Instagram_Geotagging.jpg?width=300&name=SpottedYetiMedia_Instagram_Geotagging.jpg) 4. **Show the world where you are.** According to HubSpot, geotagging your post on Instagram drives engagement up 79%. Users are likely using their location to check out what’s happening around them, so why not join in and scoop up some extra followers when you post your video to Instagram? This is a very easy way to see immediate results on your Instagram engagement. 5. **Get ahead of LinkedIn’s evolution with native video.** Right now if you’re sharing any kind of video on LinkedIn, good for you! It’s sure to add to your online presence. As time goes on, though, you can expect that LinkedIn’s algorithm will start favoring video posts where video is organically uploaded, not links to videos that are hosted elsewhere. Bonus tip: **IGTV**— The vertical video platform didn’t see immediate engagement from personal or business users when it first debuted in 2018, likely because it required a separate app. In the spring 2019 Instagram announced that it would preview the first minute of IGTV content as a post in your regular Instagram feed before playing the rest of your video in the IGTV app. Therefore, the process is now more seamless and you can upload longer content to Insta.  For inspiration for your IGTV game plan, [check out these eight companies](https://blog.iconosquare.com/igtv-examples/) that are totally ahead of the game. At Spotted Yeti Media, we believe part of the video journey is [the strategy](https://www.spottedyeti.com/video-marketing) that allows your videos to be seen. No matter where your company is at in terms of using video in your digital marketing— from not using video at all, to hoping to step up your game— we can help. **[![CONTACT US](https://no-cache.hubspot.com/cta/default/3382923/e92b97d9-433f-4334-a246-89d9fb2a609f.png)](https://cta-redirect.hubspot.com/cta/redirect/3382923/e92b97d9-433f-4334-a246-89d9fb2a609f)** #### Christopher Hagan Chris Hagan joined Spotted Yeti after cultivating a diverse skillset working on commercial, corporate, feature film, music video, and social media video content in North America, Europe, Africa, and Asia. Chris is passionate about visual storytelling with a focus on composition, movement, lighting, and editorial. As Spotted Yeti's Creative Director, Chris skillfully imagines and captures compelling shots, and leads our post team. Outside of work, Chris is busy networking, learning how to code apps, binge watching the next great show, taking care of his cat (Ronnie the Bear), and enjoying indie and blockbuster films on the silver screen. #### Comments #### Leave Your Comments #### Related Posts [Video Production](https://www.spottedyeti.com/blog/topic/video-production) 3 min read #### [Video Trends You Can’t Afford to Ignore](https://www.spottedyeti.com/blog/video-trends-you-cant-afford-to-ignore) If you’ve been in the video world for a while, you know trends come and go faster than a TikTok dance challenge. But her... December 12, 2019 by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) 3 min read #### [5 Ways Video Can Transform Internal Communications and Company Culture](https://www.spottedyeti.com/blog/5-ways-video-can-transform-internal-communications-and-company-culture) When most people think of company videos, they picture commercials, splashy brand stories, or maybe a recruiting reel. B... December 12, 2019 by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan) [Video Production](https://www.spottedyeti.com/blog/topic/video-production) 3 min read #### [The Importance of Sound](https://www.spottedyeti.com/blog/the-importance-of-sound) Close your eyes and open your ears. What do you hear? Have you found a sense of place, grounding yourself in your curren... December 12, 2019 by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan) ### Stay Connected [![LinkedIn](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Icons/linkedIn.png?width=31&height=31&name=linkedIn.png)](https://www.linkedin.com/company/spotted-yeti-media/) [![Facebook](https://www.spottedyeti.com/hs-fs/hubfs/spotted%20yeti%20media%20facebook.png?width=31&name=spotted%20yeti%20media%20facebook.png "spotted yeti media follow us on facebook")](https://www.facebook.com/SpottedYetiMedia/)[![Instagram](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Icons/Instagram_logo_2022.png?width=31&height=31&name=Instagram_logo_2022.png)](https://www.instagram.com/spottedyeti/) ![WBENC Certified Women's Business Enterprise](https://www.spottedyeti.com/hs-fs/hubfs/WBENC_Seal.png?width=266&height=150&name=WBENC_Seal.png "WBENC Certified Women's Business Enterprise") ### Quick Links ### Yeti Blogs ### Subscribe to Email Updates Copyright © 2026 Spotted Yeti Media