You already know video is a powerful tool. It's concise, persuasive, and explains information with ease. When done well, video transforms stories into a form that inspires people like no other medium. And video is one of the strongest influences in conversion rates - regardless of your type of business or organization.
So let's get smart and combine STRATEGY + VIDEO PRODUCTION to get the results you desire. Bring us your story. We'll explore your goals and objectives. We'll discover what moves your target audience. We'll unearth those ah-ha moments. Then, through our script-to-screen video production process we'll breathe life into your story that goes way beyond words and static images. And then we'll coach you on ways to optimize your video's performance so that your story makes an impact.
Smart Video starts with a deep dive into your brand to learn more about your target audience and objectives. In this phase, we talk about creative and how your videos might look and feel. The result of this process is a defined plan to “Tell Your Story.” Together, we outline a roadmap to plot your video marketing journey and game plan.
Next, we implement our discoveries and create content. Through pre-production (scriptwriting and planning), production (filming), and post production (editing) we move through the creation process and develop videos that tell your story and meet objectives.
Upon delivery, videos are formatted for the intended platform such as specific social media sites or broadcast. We also provide you with optimization and marketing tactics for audience engagement.
As we evaluate your video campaign’s results, success is measured and reviewed against intended objectives. Insight from this phase is captured and applied to future video marketing campaigns. Smart Video is an evolving journey for today’s ever changing media environments. Together, let’s show the world you exist.