--- title: 4 Video Marketing Trends for 2024 description: Reels, TikTok, Youtube Shorts? Here are four trends marketers need to be aware of when creating engaging videos for these platforms in 2024. image: https://www.spottedyeti.com/hubfs/Blog%20Photos/Video%20Marketing%20Trends_Feature%20Photo.jpg --- [![spottedyetimedia_WhiteBlue](https://www.spottedyeti.com/hs-fs/hubfs/SY%20Logos/Updated%20Logo%202019/spottedyetimedia_WhiteBlue.png?width=3172&name=spottedyetimedia_WhiteBlue.png "spottedyetimedia_WhiteBlue")](https://www.spottedyeti.com) [![Spotted Yeti Media Video Production Cincinnati Primary Logo](https://www.spottedyeti.com/hs-fs/hubfs/SY%20Logos/Updated%20Logo%202019/Spotted%20Yeti%20Media%20Video%20Production%20Cincinnati%20Primary%20Logo.png?width=3172&name=Spotted%20Yeti%20Media%20Video%20Production%20Cincinnati%20Primary%20Logo.png "Spotted Yeti Media Video Production Cincinnati Primary Logo")](https://www.spottedyeti.com) ![behind-the-scenes-spotted-yeti-cinematography](https://www.spottedyeti.com/hs-fs/hubfs/Website%20Photos/behind-the-scenes-spotted-yeti-cinematography.jpg?width=2000&height=1124&name=behind-the-scenes-spotted-yeti-cinematography.jpg "behind-the-scenes-spotted-yeti-cinematography") ## Blog ### Stories From Behind the Camera - Share - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.spottedyeti.com%2Fblog%2F4-video-marketing-trends-for-2024) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.spottedyeti.com%2Fblog%2F4-video-marketing-trends-for-2024) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.spottedyeti.com/blog/4-video-marketing-trends-for-2024) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.spottedyeti.com/blog/4-video-marketing-trends-for-2024) ![Spotted Yeti behind-the-scenes.](https://www.spottedyeti.com/hubfs/Blog%20Photos/Video%20Marketing%20Trends_Feature%20Photo.jpg) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) # 4 Video Marketing Trends for 2024 Posted on April 15, 2024 by [Liz Dawn](https://www.spottedyeti.com/blog/author/liz-dawn) Video is continuing to prove to be the most effective type of content for digital marketing. If you want to increase brand awareness and traffic to your website, video is the way to go. More than [90% of businesses](https://www.wyzowl.com/video-marketing-statistics/#stat-5-5) use video in their digital marketing. Don’t get left behind! Whether you already use video in your marketing or are just getting started, here are the video marketing trends to utilize in 2024. #### **Vertical Video** The [majority of web traffic](https://gs.statcounter.com/platform-market-share/desktop-mobile/worldwide/#yearly-2011-2023) comes from mobile users. Look down at your hand. How are you holding your phone while reading this blog? If you’re like 94% of people you’re holding it vertically. Maximizing space on this screen is important to get your point across. The best way to maximize that space is to use video that will fill the entire screen. This is vertical video.  ![CSO gif](https://www.spottedyeti.com/hs-fs/hubfs/Blog%20Photos/CSO%20gif.gif?width=320&height=569&name=CSO%20gif.gif)CSO Block Party Ad Vertical video has also been widely adopted by popular social media channels. What was once looked at as unprofessional and undesirable is now expected and preferred by mobile users. Most [people do not turn their phones](https://medium.com/@estalontech/why-is-vertical-video-trending-popular-4e3cca91e825) when a horizontal video comes up in their feeds. Which means they are going to miss part or all of your message because your video is too small to see and not holding the attention of the viewer #### **Silent Video** Most people (And by most I mean [92%](https://invideo.io/blog/video-marketing-statistics/)!) are watching videos on their phone without sound. ![Breeze Airlines gif](https://www.spottedyeti.com/hs-fs/hubfs/Blog%20Photos/Breeze%20Airlines%20gif.gif?width=540&height=304&name=Breeze%20Airlines%20gif.gif)Breeze Airlines Launch Ad This requires creative ways to help viewers understand your video and keep them engaged. Adding [animation](https://www.spottedyeti.com/blog/engage-your-audience-with-motion-graphics) to your video is the perfect way to make a compelling, self-explanatory silent video. ![CBC gif](https://www.spottedyeti.com/hs-fs/hubfs/Blog%20Photos/CBC%20gif.gif?width=540&height=540&name=CBC%20gif.gif) Covington Business Council Ad Adding subtitles is another way to make your silent video more accessible. Subtitles can actually help your audience retain information and keep them watching til the end. #### **Short-Form Video** Short-form video is usually defined as under 3 minutes. However, most social channels cap videos at 60 seconds. And social media is playing a large role in the trend toward these “bite-sized” videos.  Short-form video is easier to digest and share than long-form video. And because of that, it’s more engaging and reaches a wider audience. This results in the [highest return on investment](https://blog.hubspot.com/marketing/video-marketing-report) (ROI) of any video format. It’s essential to catch consumers’ attention quickly with short-form video. Getting to the point with a clear call-to-action is important in the scroll-happy social media environment. #### **One Video Can’t Do it All: Multi-Platform Strategies** ![Meet Me in NKY gif](https://www.spottedyeti.com/hs-fs/hubfs/Blog%20Photos/Meet%20Me%20in%20NKY%20gif.gif?width=1920&height=1080&name=Meet%20Me%20in%20NKY%20gif.gif)meetNKY episode vs. promo Knowing where you want your video to live is just as important as the video itself. Different platforms have different users, goals, and formats. Long-form videos do better on YouTube than they do on TikTok. Having a widescreen format is still user-friendly on LinkedIn, but not on Instagram. Trying to reach a demographic of 18-24 year olds? Don’t post your video on X (formerly known as Twitter). Making these decisions during [pre-production](https://www.spottedyeti.com/blog/what-to-expect-from-pre-production) will make implementing your strategies easier and more effective once posted. At Spotted Yeti, we want your video to be Smart. We will work with you to devise a strategy that drives audience engagement by leveraging market and user data. Download our [Smart Video Guide](https://www.spottedyeti.com/smart-video-solutions) and contact us to start creating your Smart Video strategy! #### Liz Dawn Liz has more than 15 years of experience in pre-produced and live video production. She has been in front of the camera, behind the camera (in a variety of roles) and now specializes in post-production. A graduate of NKU, Liz has been in Northern Kentucky for almost 20 years, but is originally from Pittsburgh, PA. And yes, she is a huge Steelers fan! In her spare time, Liz loves trying to keep up with her two active sons and then crashing on the couch with her husband and dog at the end of the day. #boymom #### Comments #### Leave Your Comments #### Related Posts [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 5 min read #### [5 Video Ideas to Set the Tone for a Strong Business Year](https://www.spottedyeti.com/blog/5-video-ideas-to-set-the-tone-for-a-strong-business-year) It's a new year! Or perhaps the start of your fiscal year. The coffee’s strong, the calendars are clean, and your team i... April 15, 2024 by [Liz Dawn](https://www.spottedyeti.com/blog/author/liz-dawn) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 5 min read #### [Why Q1 is A Great Time to Launch a Video Strategy](https://www.spottedyeti.com/blog/why-q1-is-the-best-time-to-launch-a-video-strategy) At Spotted Yeti, we talk a lot about timing. Whether it's choosing the perfect golden-hour shot or aligning a campaign w... April 15, 2024 by [Liz Dawn](https://www.spottedyeti.com/blog/author/liz-dawn) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing) 5 min read #### [3 Ways Video Builds Momentum for Year-End Sales](https://www.spottedyeti.com/blog/3-ways-video-builds-momentum-for-year-end-sales) As the year winds down, your team may be focused on wrapping up priorities or planning for what’s ahead. Either way, Q4 ... 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