If you read Part 1 of this post, you may recall that I started thinking about this post when reminiscing about my childhood tactics to get my parents to agree to my friends spending the night. My bigg...

During my childhood, my friends and I frequently hatched intricate plans aimed at persuading our parents to sanction our much-anticipated sleepovers. The art of securing permission began with a well c...

If you’re producing a live action video, then you’ll surly be styling a set, even if it's in a natural environment. Sets can vary depending on the type of video you’re creating. Whether you’re constru...

Motion graphics, whether it be part of a live-action video or a fully animated piece, can be an elusive process. But don’t get me wrong, if you’re not using motion graphics, you should be.

It’s no secret that video content plays a huge role in almost all marketing strategies. Video can help you tell your brand story, educate how your product is the solution to a challenge, and inspire c...

Whether you've made video before or not, it's likely that you might have heard the common production term "B-roll" used, even elsewhere on our blog. But what does the term 'B-roll' actually mean?

Video is continuing to prove to be the most effective type of content for digital marketing. If you want to increase brand awareness and traffic to your website, video is the way to go. More than 90% ...

Video ads allow businesses and brands to showcase their product or service in a way that’s more engaging than just audio or static images.

As a marketer you value video. You’ve read the stats and are ready to add even more video content into your annual marketing strategy.