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Stories From Behind the Camera

Planning Your Annual Video Content Calendar

It happens frequently – businesses recognize the importance of video marketing – mere weeks or days before the impending need (such an event, holiday or sales season.) A hasty cell phone picture with a rushed caption posted for the online world to see is followed by lackluster engagement and conversion.

Posted on January 26, 2022 by Molly Berrens

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Non-Profit Video Marketing & The Power of Human Interest Stories

Documentaries are my favorite genre to watch and to edit. Coincidence? Definitely not! A documentary - or a video that provides a factual record or report -is a wonderful medium to learn about the wor...

November 22, 2021 by Jenna Adkins

Your Videos Need Captions: Here’s How and Why

Social media is a regular part of our daily routine. A quick scroll while waiting for a doctor’s appointment. Catching up on a social feed while riding the bus. Killing time before a flight boards. Ma...

November 15, 2021 by Molly Berrens

3 min read

4 Things to Consider When Casting Your Video

The time has come to select interview subjects for your video. We’ve decided on messaging, themes, location, and timing. You are now charged with identifying who in your team and network appears on-ca...

June 16, 2021 by Jenna Adkins

5 min read

How Visual Storytelling Enhances Your Video

At Spotted Yeti Media, we create video by combining picture and sound, woven together to tell a cohesive and compelling story.

May 14, 2021 by Christopher Hagan

4 min read

Using Authentic Video Marketing to Build Trust with Your Audience

Video is more relevant than a social media post, more than a written review. It’s an intimate look at your company’s strengths and successes, and an opportunity for you to connect with customers. Vide...

February 12, 2021 by Jenna Adkins

Virtual Events: What We've Learned

We’re coming up on a year of producing virtual event content. While this pivot - for both us and our clients - was more out of necessity than desire (thanks, COVID), there have been some perks. As we ...

January 27, 2021 by Molly Berrens

Make it Smart: How Strategy Helps Video Results

At Spotted Yeti Media, our tagline is “Show the World you Exist” because we want to go beyond just telling your story. We want to make sure it reaches your audience and produces results.

November 20, 2020 by Molly Berrens

4 Easy Ways to Save Time and Resources With Animation

Animation is a powerful tool to enhance and support any video, especially now more than ever, since it can be produced remotely while social distancing. However, it can also require more man hours to ...

July 23, 2020 by Christopher Hagan

How to Pivot to a Virtual Event with Video

With social distancing protocol in full effect, organizations are forced to rethink their in-person events. This can be heartbreaking, especially when so much time and planning has been put forth to c...

April 9, 2020 by Molly Berrens

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