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The Benefits of a Smart Video Solution

Posted on December 22, 2022 by Molly Berrens

Content is king and it can be a daunting task to consistently bring fresh video content to your audience. Quality video content takes a combination of skill, creativity, and technical infrastructure. Not every company has an internal video resource or the capacity to produce everything. On top of that, you have a budget and deadlines to worry about. We get it. That’s why Spotted Yeti offers Smart Video Solutions.

What is a Smart Video Solution?

A Smart Video Solution is when you have a need for multiple or ongoing video content and Spotted Yeti partners with you to produce it efficiently and consistently. But it's more than just having great videos. With all Smart Video Solutions we develop a video strategy and implementation plan to leverage your content effectively. Strategy is the difference between simply having video content and how to use it to achieve results.  


Why Should I 'Make it Smart' with a Smart Video Solution?

1. Content Strategy + Ongoing Video Production

Our team is not just creatives, producing content and then handing it off. We’re also strategists that stay in tune with advances in technology and trends in content consumption. We’ll help you get the most out of your content so that it finds your audience.  We also understand things can change quickly in media - for example, a new social media feature might influence your distribution approach mid-campaign. With an ongoing relationship, we’re able to read the analytics, build upon success, and pivot when necessary. We want to be an extension of your marketing team, helping your content meet your audience at the right time and place.

2. Save Money and Time

With a Smart Video Solution, we offer campaign or retainer pricing so that you know your budget upfront. We evaluate all of your potential content deliverables and can shoot for multiple purposes at the same time when the opportunity allows, reducing overall costs. Also, with a consistent video partner, you can streamline communication and avoid onboarding with each new project. As the relationship builds, we develop a tactical toolkit (for example, with brand assets, motion graphics, and footage libraries), reducing edit time and developing content faster. 

3. Access to an Entire Video Team

The team at Spotted Yeti Media is a talented mix of creatives, strategists, and all-around great people that know the ins and outs of video. Having our entire team as an extension of your marketing department can expand your in-house talents and capabilities. We have experts in planning, scriptwriting, production, editing, motion design, audio mixing, and strategy execution - all who work together to help you create something magical for your brand. We don’t mean to toot our own horn, but honk honk. 

4. Brand Consistency

Without a dedicated internal resource or a committed agency partner, you may utilize multiple production resources throughout the year. Each one brings their own unique skill set and perspective to the project. But with so many cooks in the kitchen, your brand may get lost in the inconsistency. With a Smart Video Solution at Spotted Yeti, you know you will receive consistent quality throughout the relationship. 

5. Implementation Support

With a Smart Video Solution, we are able to partner with you over the course of a campaign or content calendar, rather than a ‘one and done’ single video model. This means we coach you through video distribution and help see those strategies through. (Don't forget - our slogan is "Show the world you exist!") Additionally, when questions or unanticipated opportunities arise, the partnership is already established and we're just a phone call away. We value our relationships and appreciate the trust that clients put in us to tell their story. Your success is our success! 

So are you ready to get smart and combine STRATEGY + VIDEO PRODUCTION to get the results you desire? Our Smart Video Solutions are a great way to produce great content, plan ahead, and stay on budget. Let's chat!






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