---
title: Spotted Yeti Blog (4)
description: Spotted Yeti Media Video Production Cincinnati Ohio Blog (4)
---

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## Blog

### Stories From Behind the Camera

<https://www.spottedyeti.com/blog/5-reasons-why-you-need-a-video-strategy>

[Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing)

5 min read

#### [5 Reasons Why You Need a Video Strategy](https://www.spottedyeti.com/blog/5-reasons-why-you-need-a-video-strategy)

 Is your company new to video? Or, have you been producing video, but have not seen the results that you hoped to achieve? It’s no argument that video is now a must-have in both your internal and public communication material. But more importantly than having video content, you need a plan so that it is effective.

Posted on December 5, 2022 by [Molly Berrens](https://www.spottedyeti.com/blog/author/molly-berrens)

#### Browse by Topic

- [Video Marketing (32)](https://www.spottedyeti.com/blog/topic/video-marketing)
- [Video Production (22)](https://www.spottedyeti.com/blog/topic/video-production)
- [Client Spotlight (8)](https://www.spottedyeti.com/blog/topic/client-spotlight)
- [Behind-the-Scenes (5)](https://www.spottedyeti.com/blog/topic/behind-the-scenes)
- [Just for Fun (2)](https://www.spottedyeti.com/blog/topic/just-for-fun)
- [Success Stories (2)](https://www.spottedyeti.com/blog/topic/success-stories)
- [BLINK (1)](https://www.spottedyeti.com/blog/topic/blink)

#### More Posts

<https://www.spottedyeti.com/blog/blink-2022-creative-team>

4 min read

#### [Meet the Team Behind CINEMAGIC at BLINK](https://www.spottedyeti.com/blog/blink-2022-creative-team)

October 6, 2022 by [Molly Berrens](https://www.spottedyeti.com/blog/author/molly-berrens)

<https://www.spottedyeti.com/blog/blink-2022-cinemagic>

5 min read

#### [Presenting Our BLINK 2022 Installation: CINEMAGIC](https://www.spottedyeti.com/blog/blink-2022-cinemagic)

 It's very rare that we have a blank canvas to create art. Where all content is dreamed up by us. Where the client is essentially ourselves (who at times, can be difficult to impress). As a video marke...

October 4, 2022 by [Molly Berrens](https://www.spottedyeti.com/blog/author/molly-berrens)

<https://www.spottedyeti.com/blog/join-us-at-blink>

1 min read

#### [Join us at BLINK](https://www.spottedyeti.com/blog/join-us-at-blink)

 It’s the most luminous time of the year! We’re excited to announce that Spotted Yeti is returning to BLINK Cincinnati as a contributing artist. BLINK is an immersive light event that transforms over 3...

September 21, 2022 by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan)

<https://www.spottedyeti.com/blog/using-video-for-non-profit-fundraising>

[Client Spotlight](https://www.spottedyeti.com/blog/topic/client-spotlight) [Video Marketing](https://www.spottedyeti.com/blog/topic/video-marketing)

7 min read

#### [Using Video for Non-Profit Fundraising](https://www.spottedyeti.com/blog/using-video-for-non-profit-fundraising)

 At Spotted Yeti Media we often educate our clients about how an up-front investment in video can go a long way in telling your story and marketing your brand. This is especially true when the video is...

September 1, 2022 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins)

<https://www.spottedyeti.com/blog/what-to-expect-during-post-production>

[Video Production](https://www.spottedyeti.com/blog/topic/video-production) [Behind-the-Scenes](https://www.spottedyeti.com/blog/topic/behind-the-scenes)

6 min read

#### [What to Expect During Post-Production](https://www.spottedyeti.com/blog/what-to-expect-during-post-production)

 The Director has called out ‘That’s a wrap!’ The lights have been struck, and the camera and all of the gear have been put away. You’re excited to see the video, but what happens next? What can you ex...

August 23, 2022 by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan)

<https://www.spottedyeti.com/blog/how-color-grading-impacts-your-video>

[Video Production](https://www.spottedyeti.com/blog/topic/video-production)

5 min read

#### [How Color Grading Impacts Your Video](https://www.spottedyeti.com/blog/how-color-grading-impacts-your-video)

 A common piece of feedback we receive in early edit rounds is “this video is washed out?” The washed out look is known as LOG. LOG formats are low in contrast and saturation providing detail in the sh...

June 3, 2022 by [Christopher Hagan](https://www.spottedyeti.com/blog/author/christopher-hagan)

<https://www.spottedyeti.com/blog/what-to-expect-from-pre-production>

[Video Production](https://www.spottedyeti.com/blog/topic/video-production)

5 min read

#### [What to Expect During Pre-Production](https://www.spottedyeti.com/blog/what-to-expect-from-pre-production)

 When most people think of video or film production, they probably think of the lights, cameras, and a director yelling action. Being on set is a glamorous scene, but it takes a lot of planning to get ...

May 26, 2022 by [Molly Berrens](https://www.spottedyeti.com/blog/author/molly-berrens)

<https://www.spottedyeti.com/blog/10-people-and-events-that-helped-shape-our-story>

[Success Stories](https://www.spottedyeti.com/blog/topic/success-stories) [Just for Fun](https://www.spottedyeti.com/blog/topic/just-for-fun)

10 min read

#### [10 People and Events that Helped Shape our Story](https://www.spottedyeti.com/blog/10-people-and-events-that-helped-shape-our-story)

 We're celebrating our ten year anniversary! WOW. As the Founder of Spotted Yeti, I wanted to take this opportunity to thank some of the pivotal people and organizations from our journey that helped us...

April 1, 2022 by [Molly Berrens](https://www.spottedyeti.com/blog/author/molly-berrens)

<https://www.spottedyeti.com/blog/women-in-film-diverse-perspectives-are-a-storytelling-strength>

[Just for Fun](https://www.spottedyeti.com/blog/topic/just-for-fun)

7 min read

#### [Women in Film: Diverse Perspectives Strengthen Stories](https://www.spottedyeti.com/blog/women-in-film-diverse-perspectives-are-a-storytelling-strength)

 Working with Spotted Yeti has broadened my creative skills and allowed me to learn on-the-job because our team brings different perspectives to each project we create together.

March 28, 2022 by [Jenna Adkins](https://www.spottedyeti.com/blog/author/jenna-adkins)

#### Molly Berrens

Molly Berrens’ rare combination of business savvy and creative imagination is why Spotted Yeti has grown from a one-woman operation to a major force in video production in Cincinnati, Northern Kentucky, and beyond. Along with her team, Molly helps businesses and organizations harness the compelling medium of video to tell stories that will promote their products and services and inspire their audiences.  Prior to founding Spotted Yeti, Molly spent nearly a decade honing her skills in video production in the corporate, commercial, nonprofit, entertainment, and live event worlds. Molly knows that telling a story well involves more than just making a video - it’s connecting and engaging the people with whom you want to communicate.

connect me :

[![](https://cdn2.hubspot.net/hubfs/3842749/Icons/linkedin-1.png)](https://www.linkedin.com/in/molly-berrens-1219069/)

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