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4 min read

Timing is Everything: The Video Marketing Funnel Part 2 of 2

If you read Part 1 of this post, you may recall that I started thinking about this topic on my son’s 7th birthday. I was rushing to get ready for his party and narrowly avoided a confrontation with a solicitor who didn't know that I was in no way mentally prepared to receive her message. Sure, you could look at this is a warning: picture me wagging my finger at you saying “Don’t you dare deliver the wrong message at the wrong time!” I’d rather you consider that this story illustrates an opportunity to deliver effective video marketing messages that your audience is prepared to hear. Part 1 of ...

Posted on October 25, 2018 by Casey Williams

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7 min read

Timing is Everything: The Video Marketing Funnel Part 1 of 2

I was washing my car on Sunday when it happened. A nondescript sedan pulled up in front of my house and two girls in matching shirts popped out of the back seat and ran off in opposite directions, eac...

October 11, 2018 by Casey Williams

5 min read

How a Video Agency Can Be an Extension of Your Team

When you hire a vendor of any kind, the expectation is that you will receive a quality product or service that will bring you value. Additionally, you expect efficiency and timeliness. The vendor is, ...

July 23, 2018 by Molly Berrens

5 min read

7 Video Marketing Trends to Watch

Marketing is a rapidly evolving beast. There are so many moving parts to marketing that it almost doesn’t even make sense to look at it as a single organizational function anymore. With all of the dig...

July 9, 2018 by Casey Williams

4 min read

Should You Produce Video In-House or Outsource?

If you are a marketing or communications professional, you already know the value of providing regular content for your customers. It is necessary to keep them engaged and educated and keep you at the...

June 25, 2018 by Molly Berrens

Add Value to Your Products With Video

The video workout library at ClubBodyBoss.com helps customers get the most out of their BodyBoss Gym.   They say price is what we pay and value is what we get. I thought that was pretty brilliant the ...

June 11, 2018 by Casey Williams

Behind-the-Scenes: Producing Marketing Videos for the Verdin Company

 

May 25, 2018 by Molly Berrens

7 min read

Maximizing Your Video Budget and ROI

Lots of things can impact your video production budget, including the number of crew members required.   Your budget is an important part of any business decision. Maybe it's human nature to flip to t...

May 21, 2018 by Casey Williams

7 min read

Video Budgeting: Where Does the Money Go?

 

April 30, 2018 by Molly Berrens

7 min read

Getting Strategic About Video on Facebook

 

April 12, 2018 by Casey Williams

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