When most people think of company videos, they picture commercials, splashy brand stories, or maybe a recruiting reel. But there’s an underrated space where video quietly drives real impact inside your organization.
At Spotted Yeti, we’ve worked with companies who understand something powerful: culture isn’t built in a handbook — it’s built in the stories you tell (and retell). How your leaders show up. How you welcome new hires. How you recognize wins and navigate change. And that’s where video becomes less of a marketing tool and more of a culture engine.
Here’s how we see video transforming internal communications for teams that want to thrive — not just function.
1. Make Leadership Visible (and Human)
A company’s tone isn’t set by values posters or mission statements — it’s set by how leadership communicates. A thoughtful video message from an exec — especially when it’s unscripted or from the heart — builds trust in a way email never could. It shows clarity. It shows care. And in uncertain times, it shows up as calm confidence. That visibility matters more than most teams realize.
2. Showcase Values and Personality
Culture thrives when people see themselves reflected in the stories a company shares. Use video to highlight the quirks, passions, and purpose that make your team unique. Maybe it’s documenting your crew volunteering at a local nonprofit. Or producing a playful parody that captures your company’s sense of humor. These moments remind employees that they’re part of something bigger than deadlines and deliverables — giving them stories to be proud of, and reasons to rally behind the brand beyond the daily grind.
Every year, the Yetis take on the challenge of producing a fun holiday video. One year, we even created a playful spoof inspired by "The Office."
3. Celebrate More Than the Big Wins
Recognition doesn’t always have to mean a plaque or a Slack emoji. And they be more personal than a Canva templated social post. Sometimes, it’s a 90-second spotlight that lets someone’s work speak for itself. Or maybe it's a unique way to kick off a theme month. These videos become artifacts of your culture — capturing the people, projects, and principles that matter. And they reinforce what success looks like (and who gets seen).
To celebrate Nurses Month, our client Prolink kicked things off with a playful video inspired by an SNL "Mean Girls" skit.
4. Fuel Growth Without Friction
Training is one of the biggest missed opportunities for culture-building. Great organizations don’t just teach processes, they teach mindset. A smart video training can convey tone, values, and expectations in a way that PDF manuals never could. It sets the bar while helping people feel supported, not micromanaged.
5. Keep the Vision Front and Center
Even the best teams lose steam without clear direction. Video helps bring strategy to life — using story, visuals, and motion to make the abstract feel actionable. Whether you’re launching a new initiative, pivoting priorities, or reminding folks why they do what they do, video gives your message staying power.
Final Frame
The best teams don’t just get stuff done, they know who they are, why it matters, and how they move forward together. And that story? It deserves to be told well.
If you’re ready to take your internal communications beyond the bulletin board, we’re here to help turn those invisible wins into visual ones.
Comments
Leave Your Comments