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Stories From Behind the Camera

Why Video is a Great Medium to Communicate Your Message

It’s no secret that in 2024 video content will play a huge role almost all marketing strategies. Video can help you tell your brand story, educate how your product is the solution to a challenge, and inspire change. Why does video work so well as a medium to communicate messages? Read on for our top 3 reasons!

Posted on May 30, 2024 by Stephanie Pierce

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What is B-roll and why is it important?

Whether you've made video before or not, it's likely that you might have heard the common production term "B-roll" used, even elsewhere on our blog. But what does the term 'B-roll' actually mean?

May 2, 2024 by Christopher Hagan

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4 Video Marketing Trends for 2024

Video is continuing to prove to be the most effective type of content for digital marketing. If you want to increase brand awareness and traffic to your website, video is the way to go. More than 90% ...

April 15, 2024 by Liz Dawn

Three Factors to Consider While Creating Video Ads

Video ads allow businesses and brands to showcase their product or service in a way that’s more engaging than just audio or static images.

March 5, 2024 by Stephanie Pierce

What type of video is right for your marketing needs?

As a marketer you value video. You’ve read the stats and are ready to add even more video content into your 2024 marketing strategy.

February 6, 2024 by Stephanie Pierce

Guest Blog: A Day in the Life of a Video Shoot

Are you ready to create a video for your company but have never been to a video shoot? Ever wonder what it’s like being on set for a day? Our team at Shattles Communications had an idea for a video th...

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Engage Your Audience with Motion Graphics

You have a product, a message, a solution to share with the world. But how do you get the attention of your target audience? And once you have their attention how do you make them remember you? Brand ...

August 3, 2023 by Liz Dawn

Threads! What we know about Meta's new social platform.

The parent company of social media hits like Facebook and Instagram launched Threads on June 30, 2023 to take on the microblogging space dominated by Twitter. While incredibly new, here's what we know...

July 12, 2023 by Christopher Hagan

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How to Prepare for Your Motion Graphics Video

Motion graphics (or animation) is a powerful tool to enhance and support any video. Add brand elements to increase recognition. Emphasize important points with kinetic text. Or create a fully customiz...

April 19, 2023 by Liz Dawn

Go Big With a Video Marketing Campaign

Every day, brands and organizations across the globe compete for the attention of an ever-growing audience. You need not go any further than the social media app on your phone to see all of the attent...

April 12, 2023 by Christopher Hagan


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