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Stories From Behind the Camera

Think Video When Planning Your Annual Content Calendar

Video is central to the marketing strategy of any business, especially when engaging an audience via social media. As marketers, we know that audiences consume media quickly, and creating relevant, targeted content takes time. If you want regular and strategic videos, you have to plan ahead.

Posted on October 22, 2024 by Stephanie Pierce

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7 min read

Back for BLINK 2024: CELESTIAL SERENADE

The Yeti's are thrilled to return as a three-peat artist for the region's highest profile and best attended event, BLINK. In our third iteration, we're staying true to who we are as artists, but raisi...

October 15, 2024 by Molly Berrens

2 min read

Why Adding a Hair and Makeup Artist to your Production isn't a luxury but a Necessity

My long time-friend and professional HMUA (Hair & Makeup Artist), Andrea Vieth just wrapped her position as Makeup Department Head on the film Alarum. She’s as we say “has been in the biz” for ove...

September 26, 2024 by Stephanie Pierce

6 min read

Client Spotlight - People Working Cooperatively

It’s no secret that telling the stories of people in my community is my favorite thing about my role at Spotted Yeti Media. As a video editor I have the pleasure of creating content for all kinds of b...

September 18, 2024 by Jenna Adkins

4 min read

Timing is Everything: The Video Marketing Funnel Part 2 of 2

If you read Part 1 of this post, you may recall that I started thinking about this post when reminiscing about my childhood tactics to get my parents to agree to my friends spending the night. My bigg...

September 10, 2024 by Stephanie Pierce

6 min read

Timing is Everything: The Video Marketing Funnel Part 1

During my childhood, my friends and I frequently hatched intricate plans aimed at persuading our parents to sanction our much-anticipated sleepovers. The art of securing permission began with a well c...

August 21, 2024 by Stephanie Pierce

5 min read

The Importance of Set Styling

If you’re producing a live action video, then you’ll surly be styling a set, even if it's in a natural environment. Sets can vary depending on the type of video you’re creating. Whether you’re constru...

August 14, 2024 by Stephanie Pierce

6 min read

7 Steps to a Motion Graphics Video

Motion graphics, whether it be part of a live-action video or a fully animated piece, can be an elusive process. But don’t get me wrong, if you’re not using motion graphics, you should be.

July 23, 2024 by Liz Dawn

Why Video is a Great Medium to Communicate Your Message

It’s no secret that video content plays a huge role in almost all marketing strategies. Video can help you tell your brand story, educate how your product is the solution to a challenge, and inspire c...

May 30, 2024 by Stephanie Pierce

What is B-roll and why is it important?

Whether you've made video before or not, it's likely that you might have heard the common production term "B-roll" used, even elsewhere on our blog. But what does the term 'B-roll' actually mean?

May 2, 2024 by Christopher Hagan

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