Spotted Yeti Blog

3 Ways Video Builds Momentum for Year-End Sales

Written by Molly Berrens | Nov 4, 2025 6:45:00 PM

As the year winds down, your team may be focused on wrapping up priorities or planning for what’s ahead. Either way, Q4 is a critical time for turning attention into action. The good news? Smart Video content can help you do both.

At Spotted Yeti, we don’t just make video—we help you use it strategically. Here are three ways to build momentum and finish the year strong.

 1. Use Video to Clarify Your Value

Now’s the time to connect the dots for your audience. Short videos like explainers or testimonials can do just that—helping people understand what you offer and why it matters. Whether you're re-engaging leads or nurturing prospects, focused storytelling helps decision-makers act with clarity. A well-crafted video builds confidence in your solution and makes it easier to move forward.

2. Create a Sense of Urgency 

We’re not here for pressure tactics. But we are here for smart messaging that reminds buyers what’s at stake. This could be as simple as:

  • Reminders to use remaining budget
  • Offers to lock in current pricing before January or promote holiday specials.
  • Ideas to get a head start on Q1 campaigns

Pair this messaging with motion graphics or short-form video built for email and social — and you’ve got a campaign with energy and intention.

A simple, yet visual :15 motion graphics ad for WeatherPod promotes holiday gifting. Utilized as part of an ad-buy campaign with a clickable link, the video pointed consumers directly to the sales offer. 

3. Make the Buy-In Easy

Here’s the reality: year-end purchasing often comes down to how easy you make it. That’s why we created our Smart Video Packages — scoped, priced, and ready to go, so your internal champions don’t get stuck in red tape.

Whether your focus is on marketing, sales enablement, or internal comms, these packages help teams say “yes” with clarity and confidence.

Ready to add fuel to your Q4 sales pipeline?

Let’s talk about how Smart Video can drive results now — and carry momentum into next year.