Video is central to the marketing strategy of any business, especially when engaging an audience via social media. As marketers, we know that audiences consume media quickly, and creating relevant, targeted content takes time. If you want regular and strategic videos, you have to plan ahead.
Sure, there is a place and time for fast, DIY content. You can select a few random video clips to create a reel, or post a quick pic with a couple of emoji’s. But, overuse could risk losing your target audience because the message lacks intention. Or, the DIY quality reduces your credibility and legitimacy. Instead, create a structured framework for your video marketing efforts with a content calendar. By outlining what videos you'll create, when they'll be produced, along with when and where they'll be published, you'll avoid rushing to throw something random and irrelevant out to your viewers.
The process doesn’t have to be stressful or overly time consuming. Scheduling out some dedicated ideation sessions with your team a couple months prior to execution. With all parties at the table, everyone will be on the same page moving forward.
This beginning phase is the ideal time to get Spotted Yeti Media involved! Your objectives will drive most of the creative and production decisions. Also, if you're looking big picture for an entire year, you likely have multiple objectives. We can help you prioritize and be efficient with a production roadmap. Our team will collaborate with yours to provide the most impactful media for your organization. As we brainstorm topics together, we’ll perform a deep dive into your target audiences and delivery platforms to determine the best strategy for creative style and implementation. (Now that's smart video!)
The term target audience can be deceiving. Most of the time you’ll have more than one. By tying a benefit directly to a target audience you can ensure that particular video will resonate. Talking to parents is much different than speaking to students. Choosing smart creative allows you to craft messages that reach each of those groups directly. Additionally, when plotting your content calendar, it should include all of the platforms in which your audiences are consuming content. Platforms can also influence the creative style of your videos. Platforms have different features, optimization tactics, and demographics.
With a list of topics, goals, and dates on the calendar, you are ready to start creating your content. With our Smart Video Solutions, Spotted Yeti offers the opportunity for creating continuous video content that allows your team to keep conversation flowing with your target audience all year long.
We work with you to develop the concepts, discover the call to action, write the stories, facilitate production logistics, and complete the post production. The result - You’ll have a series of videos ready to be scheduled throughout the upcoming year.
Now you’re ready to make an impact and measure results - knowing that your audience has targeted, composed videos and messages coming their way.
Social media is evolving continuously (and quickly) and staying current with the many trends is time-consuming. By creating a video content calendar you can be confident that your brand/product isn’t getting lost in the shuffle.
Have questions? Our team is here to help.