At Spotted Yeti, we talk a lot about timing. Whether it's choosing the perfect golden-hour shot or aligning a campaign with your audience's needs, timing is a big part of our strategy. And when it comes to video marketing, no time is more powerful than Q1.
1. Start the Year with Strategy (Not Scrambling)
We’ve seen it time and time again: teams come back from the holidays with ambitious goals...and no real roadmap. A Q1 video strategy changes that. It gives you a proactive plan to launch your content calendar with purpose instead of playing catch-up mid-year. And let’s be honest, the last thing anyone needs in Q2 is to scramble for creative content.
A strategic video plan in Q1 ensures you’ve got touch points mapped across campaigns, departments, and platforms. From awareness-driving brand videos to sales enablement pieces or internal training module, you're set.
Q1 is often when teams enjoy the greatest flexibility in how they allocate their budgets. No matter when your fiscal Q1 falls (whether it matches the calendar year or not) it’s an ideal window to invest in a content strategy that will deliver lasting value throughout your business year.
By building video into your early spend, you create assets that can be reused, repurposed, and redistributed across multiple initiatives. Smart planning now saves time and budget later.
There’s something psychologically powerful about Q1. Your audience is setting new goals, planning initiatives, and open to change. Video is the perfect medium to capture that mindset—whether you're introducing a new product, celebrating company culture, or building brand trust.
At Spotted Yeti, we believe in storytelling that resonates. Launching a video strategy now means tapping into your audience’s “fresh start” energy when they’re most receptive.
Planning your video strategy in Q1 doesn’t mean producing everything right away—but it does mean being intentional. What major campaigns are coming up? Which departments need support? Where are your gaps in awareness, engagement, or conversion?
We walk clients through annual planning to identify key opportunities—then build video solutions that plug into your larger marketing and communications ecosystem.
If you’ve worked with us before, you know we don’t just “make videos.” We build smart video—rooted in strategy, aligned to your goals, and tailored to the platforms your audience is actually using.
So why wait until your next deadline is looming? Let’s get ahead of it. Q1 is the time to set the tone, tell your story, and show the world you exist.