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Stories From Behind the Camera

3 min read

4 Things to Consider When Casting Your Video

The time has come to select interview subjects for your video. We’ve decided on messaging, themes, location, and timing. You are now charged with identifying who in your team and network appears on-camera to represent your mission and story. Using testimonials in video is a powerful way to communicate vision and quality. 

Posted on June 16, 2021 by Allyson West

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5 min read

5 Things Actors Do That Enhance On-Camera Performance

Sure, it isn’t Hollywood, but being on-camera in your company’s marketing video can certainly induce nerves that sky-rocket out of orbit. You’re an expert in your field. You’re a leader. You may even ...

May 25, 2021 by Allyson West

Pivoting with Puppets: Team Building and Production Safety

It all began as an inside joke. One of our editors, Michael Clouse, shared in January 2020 that he wanted the team to work with puppets that year.

March 12, 2021 by Allyson West

Your Videos Need Captions: Here’s How and Why

Social media is a popular part of daily routines. As a mother of two, I relish the 20-minute brain break into social sites when the kids finally go to bed. Scroll, pause, scroll, hold. Many cases have...

February 26, 2021 by Allyson West

Using Authentic Video Marketing to Build Trust with Your Audience

Video is more than a snapshot, more than a social media post, more than a written review. It’s an intimate revelation of your company’s strengths and successes, and an opportunity for you to connect w...

February 12, 2021 by Allyson West

Planning Your Annual Video Content Calendar

It happens frequently – businesses recognize the importance of video marketing – eep, mere weeks or days before the impending need (such an event, holiday or sales season.) A hasty cell phone picture ...

January 11, 2021 by Allyson West

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