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Stories From Behind the Camera

3 min read

4 Things to Consider When Casting Your Video

The time has come to select interview subjects for your video. We’ve decided on messaging, themes, location, and timing. You are now charged with identifying who in your team and network appears on-camera to represent your mission and story. Using testimonials in video is a powerful way to communicate vision and quality.

Posted on June 16, 2021 by Allyson West

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5 min read

5 Things Actors Do That Enhance On-Camera Performance

Sure, it isn’t Hollywood, but being on-camera in your company’s marketing video can certainly induce nerves that sky-rocket out of orbit. You’re an expert in your field. You’re a leader. You may even ...

May 25, 2021 by Allyson West

Using Authentic Video Marketing to Build Trust with Your Audience

Video is more than a snapshot, more than a social media post, more than a written review. It’s an intimate revelation of your company’s strengths and successes, and an opportunity for you to connect w...

February 12, 2021 by Allyson West

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