The time has come to select interview subjects for your video. We’ve decided on messaging, themes, location, and timing. You are now charged with identifying who in your team and network appears on-camera to represent your mission and story. Using testimonials in video is a powerful way to communicate vision and quality.
Posted on June 16, 2021 by Allyson West
Sure, it isn’t Hollywood, but being on-camera in your company’s marketing video can certainly induce nerves that sky-rocket out of orbit. You’re an expert in your field. You’re a leader. You may even ...
May 25, 2021 by Allyson West
It all began as an inside joke. One of our editors, Michael Clouse, shared in January 2020 that he wanted the team to work with puppets that year.
March 12, 2021 by Allyson West
Video is more than a snapshot, more than a social media post, more than a written review. It’s an intimate revelation of your company’s strengths and successes, and an opportunity for you to connect w...
February 12, 2021 by Allyson West