When you hire a vendor of any kind, the expectation is that you will receive a quality product or service that will bring you value. Additionally, you expect efficiency and timeliness. The vendor is, after all, an expert of their craft.
But furthermore, you expect relief – that release of responsibility that whatever the need is, it is no longer on your plate. And for lack of a better cliché, that feeling can be priceless.
Recently I hired contractors to repair and patch a water-damaged part of my dining room ceiling. While I do not possess the skills to do the patchwork, I could have saved a little money by painting the ceiling myself once the repair work was completed. I debated this option, but when it came down to it, sacrificing an entire weekend to paint a ceiling (that may or may not turn out perfectly) was not worth it. These guys are professionals and can knock it out in a few hours. The decision was made to have them do it and I instantly felt better.
But what about the risk of letting go of your control when hiring a vendor?
Hiring a vendor does provide some instant relief, but if you’ve been burned in the past, you could be hesitant to invest in a new company. When it comes to hiring a video company, the landscape can be quite diverse – from small boutiques to large production companies to full service agencies. Ultimately, the responsibility and outcome still lies on you, so you shouldn’t make your choice lightly.
It is for this reason that we try to approach our client relationships as a partnership. As video content creators, if we can be viewed as an extension of your marketing team, then the communication is stronger and the creative development is collaborative.
If you’re not sure whether outsourcing video or producing content in-house is best for you, first read this article. If you are ready to find your video partner, here are some tips on how an agency or production company can be an extension of your team:
Poor client/vendor relationships often lead to back-and-forth cycles and headaches to “get it right.” If you want relief and that sense of trust that a job will be done right, find a video partner who values your story and objectives. But also, realizing that you both want the same outcomes can help foster a stronger relationship, beneficial to both parties. When it comes down to it, we all want to be successful in our jobs and grow our businesses.
Are you interested in partnering with a video agency? That’s where Spotted Yeti Media can help. Contact us today to setup a meeting. We’ll help you discover how video can help to “show the world you exist.”
Topics: Video Tips
At Spotted Yeti Media, we are strategy-driven creatives who help your audience discover and connect with your story through video. Whether your goal is to motivate people to purchase your products, to buy into your message, or engage with your passion, we have the tools and talent to tell your story both professionally and effectively.