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Stories From Behind the Camera

What is B-roll and why is it important?

Whether you've made video before or not, it's likely that you might have heard the common production term "B-roll" used, even elsewhere on our blog. But what does the term 'B-roll' actually mean?

Posted on May 2, 2024 by Christopher Hagan

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Three Factors to Consider While Creating Video Ads

Video ads allow businesses and brands to showcase their product or service in a way that’s more engaging than just audio or static images.

March 5, 2024 by Stephanie Pierce

What type of video is right for your marketing needs?

As a marketer you value video. You’ve read the stats and are ready to add even more video content into your 2024 marketing strategy.

February 6, 2024 by Stephanie Pierce

Threads! What we know about Meta's new social platform.

The parent company of social media hits like Facebook and Instagram launched Threads on June 30, 2023 to take on the microblogging space dominated by Twitter. While incredibly new, here's what we know...

July 12, 2023 by Christopher Hagan

Go Big With a Video Marketing Campaign

Every day, brands and organizations across the globe compete for the attention of an ever-growing audience. You need not go any further than the social media app on your phone to see all of the attent...

April 12, 2023 by Christopher Hagan

Is an Explainer Video Right for You? Cerkl Broadcast: a Case Study

“The medium is the message.” - Marshall McLuhan In a sea of information and people’s fleeting attention spans, having a video can set you apart from your competition.

February 6, 2023 by Andy Gasper

The Benefits of a Smart Video Solution

Content is king and it can be a daunting task to consistently bring fresh video content to your audience. Quality video content takes a combination of skill, creativity, and technical infrastructure. ...

December 22, 2022 by Molly Berrens

Smart Video with Spotted Yeti Media

At Spotted Yeti Media, we believe in our tagline “Show the World you Exist” because we know you and your organization bring something unique and valuable to the world.

December 14, 2022 by Christopher Hagan

Using Video for Non-Profit Fundraising

At Spotted Yeti Media we often educate our clients about how an up-front investment in video can go a long way in telling your story and marketing your brand. This is especially true when the video is...

September 1, 2022 by Jenna Adkins

Planning Your Annual Video Content Calendar

It happens frequently – businesses recognize the importance of video marketing – mere weeks or days before the impending need (such an event, holiday or sales season.) A hasty cell phone picture with ...

January 26, 2022 by Molly Berrens

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